The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s sheer scope. With such a wide variety of sites available for advertising, marketers can get great reach. But with that reach, of course, comes great potential for placements that you’d rather not have, in the form of sites that are …
Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Don't forget you can receive email updates to keep you informed of the latest PPC Hero articles.
Archive for the ‘Google AdWords’ Category
Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
 |
Read Full Article | |  |
4 Comments | |  |
A New Way to Find & Add Negative Keywords in Adwords
June 10th, 2009 | Amber | Google AdWords
There is a new feature that is somewhat-hidden within the new Google AdWords interface that I want to bring to your attention. Now, you can essentially run a search query report at the ad group level without actually running a full-blown search query report to find additional keywords or negative keywords.
Just a refresher for some, negative keywords are keywords you can add into your PPC account that will prevent your ad from showing on. Example, if you have …
What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
June 9th, 2009 | Joe | Google AdWords
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data.
If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. Here are the columns in question:
In regards to “Conversions (many-per-click)” and “Conversions (1-per-click)” there is a whole range …
An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions
What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good ways to increase your click-through rates!).
For a while now Google has had age and gender targeting for the content network. Now MSN …
What To Look for if Your Volume Tanks on the Google Content Network
May 20th, 2009 | Joe | Google AdWords
Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank.
First, let’s do a quick review of what we’ve discussed thus far:
Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday.
The Google search query performance report shows you actual search terms typed in by users from your phrase and broad match keywords. This was a …
How To Broaden Your Exposure on the Google Content Network
May 12th, 2009 | Joe | Google AdWords
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller window for optimal exposure and performance.
On the Google Search Network you can average between positions 1 and 5 (approximately) and appear on the first page …
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality – especially for conversion tracking. This killed me. Until now. It is now possible for you to have data from your Analytics goals and transactions imported into your AdWords conversion reports!
How is this possible? Well, the same system that …
Highlights From Google’s Content Network CPA Whitepaper
Early last week, Google released a whitepaper titled, “CPA Performance Trends on the Google Content Network”. This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That’s a pretty hefty sum of data! The purpose of the research? To answer advertiser-based questions on conversion rates and overall cost-effectiveness of the Content Network.
We found that, for advertisers running on both the search and content networks, ads on the …
Why Fix What Isn’t Broken on the Google Content Network?
April 28th, 2009 | Joe | Google AdWords
The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly performing sites. Today, I will discuss how to optimize your content network performance by expanding your reach and visibility.
First of all, we have to remember that the Google Search Network and the Google Content Network are completely different. And …
