This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you very own AdWords account!
Archive for the ‘Google AdWords’ Category
Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
Starting An AdWords Account From Scratch
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s series, we will walk you through the basics of setting up an account, from keyword research all the way to activating your first campaigns. Before you get started though there are a few questions you should ask yourself to make …
Keyword Match Types: The What and Why
August 1st, 2011 | Bryan Watson | Basic PPC Strategies, Google AdWords, How To, Match Types, Negative Keywords, PPC Strategy
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six keyword match types (broad, phrase, exact, negative, embedded, and modified broad)will be analyzed, as …
Dealing With Google AdWords and Analytics Data Discrepancies
In a touching speech by President Jack Nicholson, he asks alien invaders “Why can’t we work out our differences? Why can’t we work things out? Little people, why can’t we all just get along?” Although things didn’t end so well for him, this is often how I feel about the relationship between AdWords and Analytics. They both provide excellent information that is extremely valuable to anyone managing a PPC account, so why oh why can’t they just get along.
“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave us the option of choosing whether to use “search intent plus location”, “location-only”, or -the horror- “search intent only” to target.
Prior to this announcement, any geotargeted campaign was basically opted into the “search intent plus location”-based geotargeting method, as …
The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types of Quality Scores, why it matters, common misconceptions, and an emergency help section for when your Quality Score plummets.
This guide will always be easily accessible from our Guides tab so you can read up on Quality Score whenever you …
5 AdWords PPC Areas I ‘Take With a Grain of Salt’
July 25th, 2011 | Jessica Cates @Jessica_Cates | Google AdWords
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, not everything is going to work the best and sometimes there’s no real way around an issue other than to get down to the nitty-gritty fundamentals.
The following is a list of tools and metrics that I’ve learned to ‘take with …
Discover The 20 Most Expensive Keywords in Google AdWords
Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn 4 tips on how to effectively compete in these expensive categories.
Using Top vs. Side Ad Segmentation To Make Bidding Decisions
July 15th, 2011 | Jessica Niver | Bid/Budget Management, Google AdWords, Reporting / Conversion Tracking
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google to only show my ads in the TOP position 1, not the SIDE position 1. If I can’t do anything what does it matter!
The answer, my friend might be blowing in the wind, but it’s also within Hal Varian’s …
AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC Hero write for you, our readers, so read on to learn more about CPA bidding basics as well as best practices to follow when trying it out in your account.
