Archive for the ‘Google AdWords’ Category

Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs.

The first thing I like is how you can click the arrow on the tab and get a drop down menu instead of having to click on the tab, then again on the section you want.

Reporting: In the reporting drop down you can select ‘Reports’, ‘Google Analytics’ or …

A few months ago our Adwords reps told us about a new Adwords interface they’re testing out and wanted to know if we would like to be a part of the beta.  Of course we said yes, and today I’ll show you what’s different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2!  Be sure to click on any screen shot to make it larger.

Campaigns Tab Features

The campaigns tab doesn’t look too different, with the exception of a few new …

I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed this tool is new,  and she said it is, and it’s gradually rolling out for select advertisers. So, be on the lookout here in the next couple of weeks for the ‘Diagnose keywords – New!’ link.

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Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit.  Within the site is several tools advertisers use every day to help create and optimize their PPC accounts.  Below is a list of the tools on the page with a brief description of each.

Tools to Plan:

• Ad Planner – Create targeted media plans according to websites you find your target audience is most frequently visiting.
• Insights for Search – Get insights about what users are searching for across the world. Track location patterns, …
  

Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen!

The content was geared toward the target audience of the symposium; graduate students who are enrolled in the Statistics Program. Mr. Koehler’s presentation provided some details on how his team executes their quantitative marketing research. There were graphs that displayed how …

According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts.  You may no longer have multiple domain names for each ad text in your ad groups.

Advertisers today are allowed have an ad group with multiple domain names in each ad which include multiple display and destination urls. For example, currently in my shoes ad group I CAN have 2 ads running, both going to a different domain name, destination URL and therefore containing a different display URL:

Ad Group: Shoes

Ad text #1:

Title: Lot’s of shoes

Description:  Nike shoes for sale.

Display URL:  …

There is a series  of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache.

The standard procedure for setting up invoicing for a Google AdWords account requires a few steps. Not every client is eligible for invoicing. Google typically considers extending monthly invoicing to advertisers who have a minimum spend during the three most …