Archive for the ‘Google AdWords’ Category

Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today,  I thought we’d cover how you can find this new information within your AdWords account.

First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to connect with a tech savvy audience through AdWords’ ever expanding network of publishers like Blogspot, Digg, Reuters, and more. These users are very web-friendly and their online activity may be more extensive than your casual browser.

How do you find these RSS feeds …

In the Google newsletter yesterday they announced that they will be automatically including Canada in all new campaigns.  If you don’t want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting settings.
We want to call your attention to a change in the campaign set-up process. The default location targeting setting now defaults to the United States and Canada as opposed to just the United States. If you don’t want to include Canada, you’ll need to update that setting before running the campaign, says Google.
I think for people who are geo-targeting a …