Archive for the ‘Google AdWords’ Category

Google announced yesterday an update to the search based keyword tool within AdWords.

1. New Filters

Now you can add filters to customize which keywords Google gives you search volume estimates on.  Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific keywords.

The monthly searches filter allows you to enter a maximum or minimum number for search volume average for a month.

Competition Filter …

Recently, we received a question from a reader in regards to Google AdWords’ Budget Optimizer. We have not discussed this option here on the blog so I thought I’d give a description of this tool while answering our reader’s question.

First, let’s get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the …

Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs.

The first thing I like is how you can click the arrow on the tab and get a drop down menu instead of having to click on the tab, …

A few months ago our Adwords reps told us about a new Adwords interface they’re testing out and wanted to know if we would like to be a part of the beta.  Of course we said yes, and today I’ll show you what’s different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2!  Be sure to click on any screen …

I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed this tool is new,  and she said it is, and it’s gradually rolling out for select advertisers. So, be on the lookout here in …

Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit.  Within the site is several tools advertisers use every day to help create and optimize their PPC accounts.  Below is a list of the tools on the page with a brief description of each.

Tools to Plan:

• Ad Planner – Create targeted media plans according to websites you find your target audience is most frequently …
  

Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen!

The content was geared toward the target audience of the symposium; graduate students who are enrolled in the Statistics Program. Mr. Koehler’s …

According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts.  You may no longer have multiple domain names for each ad text in your ad groups.

Advertisers today are allowed have an ad group with multiple domain names in each ad which include multiple display and destination urls. For example, currently in my shoes ad group I CAN have 2 ads running, both going to a different domain name, destination URL and …