Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million users, 3 billion …
Archive for the ‘Google AdWords’ Category
Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
Why You Need a Video Campaign, and Why It’s Easier Than Ever
July 5th, 2011 | Bryan Watson | Advanced PPC Strategies, Content / Display Network, Google AdWords, Google Display Network, PPC Strategy
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Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has many ways to help you save time with their hands-free tools. In this episode of Ticker Tuesday, we show you which tools are …
Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
June 17th, 2011 | Jessica Rooney | Advanced PPC Strategies, Content / Display Network, Google AdWords, Heroview, Interviews
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for next month’s Heroview!
June 17, 2011
PPC Hero: Welcome to Heroview! To get started, tell me a little about yourself. How long …
Google Banned Keywords | hCG Being Added
May 27th, 2011 | Rob Boyd | Google AdWords
One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts with a high level of spend generally come with a team of Google folks to work with on the account. That was the case with our client and this Google team was particularly great and collaborative on efforts to improve …
Ticker Tuesday: Bidding Strategies, Part 2
Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals. And as a bonus, we’ll let you know what metrics you should also be looking at before you begin making bid changes.
So hold onto your PPC hats, because we’re going …
PPC Hero Knows 4 Ways To Increase Your Display Traffic
April 12th, 2011 | Abby | Ask PPC Hero, Basic PPC Strategies, Content / Display Network, Google AdWords, Google Display Network, Video Blog
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
8 Steps To Creating AdWords Automated Rules
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you want. When the new tool became available in mid February, I wrote a guest post on WordStream that provided a quick guide to Adwords automated rules. Over the past month I’ve had more time …
To Optimize or Not To Optimize, Google’s New Ad Setting
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their performance, and ‘Optimize’, which favored ads with a higher click-through rate.) Undoubtedly, this new feature will change the way we are able to test ads, however, there are a few things to think about before immediately switching your …
Google vs. Bing: Targeting Features Part 2
This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics.
Last month I wrote about the differences between the Language and Location targeting settings in Google AdWords and Microsoft adCenter. This post will walk you through a comparison of the last three targeting features: Device, Time of Day/Day of Week, …
Looking at Revenue Across Adwords & Analytics
February 22nd, 2011 | Jessica Cates @Jessica_Cates | Advanced PPC Strategies, Analytics, Google AdWords
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was taking revenue across Adwords and Analytics, and I wanted to share a bit of what we presented with our readers.
Overview
For starters, if you aren’t tracking conversions in Adwords, or goals in Google Analytics check out these helpful …
