Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at Google must have been listening because this morning when I sat down at my desk, there it was: Google’s Contextual Targeting Tool.
This new tool allows users to quickly and easily create keyword lists to run on the Google Display …
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We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that’s not always the case. When you make a mistake on the internet (while managing an AdWords campaign for example), then you usually don’t even realize it. Therefore you can’t avoid making a similar mistake in the future.
If you want to lower your advertising costs dramatically on AdWords as soon …
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. Most times, this leads to a frustrating conversation, and hours of pondering as to how to …
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown some of the common reports we use with information on where they are now located. But first, I want to start with a brief introduction to reporting with some general tips.
General Reporting Tips
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As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score (say between 1 and 4) will bring it down—or prevent it from showing at all, unless you raise your bid. Your exact ad position is determined by both your Quality Score and your keyword bid.
Google has communicated a fair …
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However, even though the display network in Google has the potential to cause you headaches, they at least provided you with the reporting tools you needed to effectively manage your accounts. Back in April, Erin did a great job of explaining …
Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences. Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers. What I’m talking about is remarketing and interest-based advertising—which has been around for quite some time, but not …
Beginners to search marketing often hear about Google’s two advertising platforms, Google AdWords and Google AdSense. Depending on your goals, one of these systems may be right for you, but what’s the difference between AdWords and AdSense? Which one makes more sense for your site?
What’s the main difference between AdWords and AdSense?
The main difference is that AdWords is used by advertisers and AdSense is used by publishers.
AdWords lets people advertise on Google.com, the Google Search Network (including sites …
Looking to boost your quality score? Find out how Google calculates quality score and use this checklist to increase your account’s quality score!
Below is a break down of how PPC accounts are usually organized. They begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each ad group contains ad texts (preferably 2 or 3) that are relevant to the keywords in that ad group.
If you are looking at your PPC account and wondering “How can I make it …
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