With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this quality-based ranking system is a step in the right direction, but this evolution has left some search engine marketers in the dark in regards to best practices for adjusting their ad position (i.e. rankings). There is a tool in AdWords that can remove some of the guesswork, and I’m here to help you use it effectively!
Back in “the day,” before …





Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official 


