Archive for the ‘Google AdWords’ Category

With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this quality-based ranking system is a step in the right direction, but this evolution has left some search engine marketers in the dark in regards to best practices for adjusting their ad position (i.e. rankings). There is a tool in AdWords that can remove some of the guesswork, and I’m here to help you use it effectively!

Back in “the day,” before …

Once you’ve launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and more often! Here are 6 steps you can take after you’ve settled into your content-optimized account.

Officially announced in March, Google’s Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what doesn’t. The only problem is that no one’s talking about it! There was considerable buzz upon launch, but the blogosphere has since mostly kept quiet.

Because of this lack of data, discussion and general “group think” brainstorming, many advertisers (including myself) have had to figure this system out on their own. However, with the help of …

If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for you to prove the value of your services. The downside, however, is that these accounts are undoubtedly in shambles. When you add the wild card of Google AdWords Quality Score to your equation, this becomes an even bigger hurtle to jump. But don’t fret, with a little patience and careful consideration of your strategy, inheriting …