Archive for the ‘Greatest Hits’ Category

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• We’ve discussed custom URL tagging for use with Google Analytics several times on PPC Hero.  But this was the first time we delved into the subject of potential URL tags for Google AdWords so that you can track data

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Getting a little help with your PPC campaign is never a bad thing: we all get by with a little help from our friends. And Yahoo wants to your friend. Or maybe not. Either way, Yahoo is going to

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Using web analytics tools to track PPC data is very important. However, it can be tricky to ensure you’re tracking all the right data. This post explains how to use custom URL tags and dynamic parameters to

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• The search query report in Google Adwords is a fairly new report that has several great uses. In this post Amber has pointed out two of those uses

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Anytime Google or Yahoo makes an algorithmic or editorial guideline change that effects every advertiser, that is extremely important news. The most recent global AdWords update affects how advertisers utilize the display URL aspect of their advertisements. If you

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Learning how to predict when your PPC traffic will drop is a great way to be proactive and prevent huge mishaps! In this post I discuss ways

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives advertisers a one-time analysis of a non-optimized campaign. The campaign tune-up takes about fifteen minutes to complete and once

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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of pay-per-click. Enjoy!

• A problem many professional SEMs run into is inheriting PPC accounts from clients who most likely didn’t know what they were doing. This creates a unique set of problems for account management.

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