This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you very own AdWords account!
Archive for the ‘How To’ Category
In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!
Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to help! She’s got 5 simple optimizations to make that can really turn your PPC account around. So take a deep breath, count to ten, and click play to learn how to solve your PPC woes.
In last week’s Whaddya’know Wednesday, …
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing your traffic numbers stall too. I recently had an account that had all these problems for no easily identifiable reason, and thought it would be worthwhile to share some tips about diagnosing a problem PPC account.
Here at Hanapin, when we …
Keyword Match Types: The What and Why
August 1st, 2011 | Bryan Watson | Basic PPC Strategies, Google AdWords, How To, Match Types, Negative Keywords, PPC Strategy
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six keyword match types (broad, phrase, exact, negative, embedded, and modified broad)will be analyzed, as …
How To Increase Your PPC CTR – It’s Staring You Right in the Face!
Today we have another great guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. In his blog he provides some tips to boost CTR that every PPC manager should be doing.
How To Set Up Conversion Tracking In Google AdWords
June 10th, 2011 | Jessica Rooney | Account Settings, Conversion Tracking, How To, Landing Pages, Video Blog
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it’s up and running!
Transcript:
Hello and welcome to PPC Hero’s video tutorials. Today we’re going to be talking about how to set up conversion tracking in Google AdWords. So, let’s get started.
The first …
If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers needs. Statistics show that mobile users are on the move and ready to buy. 90% of mobile searches result …
Creating Custom Reports in Google Analytics
The new version of Google Analytics has changed the way you create custom reports. This post goes over the basics of custom report dimensions and metrics and provides a step-by-step guide to creating custom reports in the new Google Analytics.
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.
While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. Yesterday, Steve covered the different …
Our Guide To Google Analytics IQ Testing: C is for Cookie
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal insights for success….
