How To

In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!


wrap up

Ad Testing Made Easy: Series Wrap Up

Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?)

Here’s a recap of all the posts we covered this week for quick reference if you need it:

set up

Ad Testing Made Easy: The Set Up

Welcome to the second part of our series on Ad Testing Made Easy.  Your mission, if you choose to accept it, is to better your account by implementing proper ad testing.  Today’s topic is how to set up proper ad testing in both Bing and Google.

145 must do's

145 PPC Must-Do’s for 2012

Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of the page.) These tips are relevant to 2012, actionable, and will help you make a significant impact in your PPC account(s) performance this year!

you shall recieve

Ad Test and You Shall Receive!

It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance. …

greatest hits

Our Greatest Hits for December 2011

The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This is the last recap for 2011, so enjoy!

How to Manage a Lead Gen PPC Account with No Conversion Tracking

The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails. …

Loosen Things Up In Your PPC Account With A Negative Keyword Audit

Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly …

Ad Extensions In 5 Days Series: Wrapping It Up!

This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don’t miss out on this series!!!

Ad Extensions in 5 Days Series: Call Extensions

This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone.