How To
First Page Search Bids: Should You Go All In?
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to... Read More »
How To
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to... Read More »
Basic PPC Strategies, How To
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery. Read More »
Audience Targeting, How To
Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting. Read More »
Advanced PPC Strategies, Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform. Read More »
Excel, How To
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help. Read More »
How To, Training
Explore Hanapin’s newest approach to training through all stages of development. Read More »
How To, PPC Advice
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC. Read More »
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