Archive for the ‘Keyword Research’ Category

This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you expand your list. After you have laid the strategy ground work, expanded your keyword list with every possible variation – …

As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword research tools that are available. From the number of searches, to the number of potential clicks per month, clicks per day, to average cost-per-click and ad position, and demographics, keyword research tools can give you a plethora of information concerning a particular keyword or set of keywords you’re …

The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don’t have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign.

Next week we’ll be laying down the blueprint for a successful keyword research plan, from the ground up. This is why PPC Hero has put on the hard hat and Carhartt …

Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in which direction to go? Don’t worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place – namely your competitors. Another great way to revitalize your PPC campaign is to check out your competition. …

Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past.

In the chart below I’ve documented five weeks of testing by adding various branding keyword terms half way through. You’ll see that in the first three weeks, I only have one keyword which is my company name. Beginning week four I added different variations of my company name that I didn’t think of in weeks one, two and three.

From week three to week four my conversions increased by 350%, and …

The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, and focus on your targeted keywords that are more specific to your product, service, or brand.

Recently, I was bidding on general, non-specific keywords, and there was no competition for them whatsoever. Mine were the only sponsored ads being shown, and my quality score was rated either “okay” or “great.” However, I was being asked to pay up to $0.50 per …