However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind us what a low search volume really means and how too many of these phrases can start to impact an account.
Archive for the ‘Keyword Research’ Category
Keyword research is one of the most important steps of creating a successful PPC campaign. It’s also just as important to keep your keyword research going as a part of your ongoing management strategy. This category covers numerous keyword research tips and tricks, strategies, free tools and reviews on those tools. These posts are a must read!
Google Ads for Global Advertisers
December 8th, 2010 | Bryan Watson | Advanced PPC Strategies, Geo Targeting, Google AdWords, Keyword Research
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t necessarily a new product, but a better integration of several existing Google products (including Global Market Finder) that makes it easier for businesses to address overseas markets. These two new and exciting tools are huge steps in terms of global …
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and other keywords that had never attracted much traffic (and spend) suddenly took off. With all traffic now through adCenter, I am spending a good portion of my time there and am finally seeing results for my efforts. While Google …
Why Specialty Businesses Need Long-Tail Keyword Marketing
May 11th, 2010 | WordStream | Keyword Research
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business.
However, if you’re a niche, specialty business and you haven’t yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely crucial for specialty businesses.
Let’s say you run a business that specializes in designer shoes that come in hard-to-find sizes. Broad head terms like …
AdWords Tools for Keyword Expansion
Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack to come up with new keywords you haven’t tried already. If you find yourself stuck, dig into your Google AdWords account to explore new suggestions you may not have thought of.
The first area to check into when you get stuck …
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! …
5 PPC Resolutions for 2010
Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don’t like New Year’s resolutions. I usually don’t make them, partly because choosing an arbitrary date – January 1st, for example – to begin making life changes always seemed a bit disingenuous, and partly because, …
Long Tail Terms for the Holiday Shopping Season
In the second week of December, we’re quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here’s one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: “What am I searching for?”
This is not a philosophical, soul-searching question aimed at self-discovery, but instead an attempt to determine which terms and phrases we, as experienced (or not so experienced, …
Building a Better Keyword List – One Relative at a Time
November 25th, 2009 | Brian | Keyword Research
After spending the past few years working in PPC marketing, I’d like to believe I’m exceptionally competent at managing effective search campaigns. Based on the ROI and profit margins associated with many of those campaigns, that may be true.
For companies that handle all of their own search marketing internally, it’s possible, and likely, for the search manager to be an expert on not just the best practices for running a Google or Bing campaign, but also an expert on the …
How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
June 16th, 2009 | Joe | Keyword Research
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that your keyword list is extensive and robust. And your list of keywords needs to be ever-evolving as new and longer search terms become prevalent among your target audience. That’s a lot of pressure for a keyword list to …
