Keyword research is one of the most important steps of creating a successful PPC campaign. It’s also just as important to keep your keyword research going as a part of your ongoing management strategy. This category covers numerous keyword research tips and tricks, strategies, free tools and reviews on those tools. These posts are a must read!
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site’s keyword …
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It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a gentle reminder or refresher course now and then! Negative keywords are an integral part of your pay-per-click strategy (or at least they should be), and it’s important that you keep that skill set nice and …
If you subscribe to Google’s Adword’s blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts. But this new tool does a few new things and their worth a mention.
The main screen is pretty easy to understand and if you’re logged into …
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I’ll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is to give new PPC managers some insight …
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be able to utilize this tool so I thought I would conduct a quick review of the MSN adCenter Ad Intelligence tool for Excel.
The adCenter folks have done …
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my “Insights Expose” I’d like to simply discuss how useful it will be for PPC management. There are loads of potential implications ranging from enhanced geo-targeting, budget planning through trending, and even pre-keyword-research-research (can I …
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume.
The approximate search volume will show number of search queries for the previous month and the approximate average number of search queries over a …
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you …
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword research tools that are available. From the number of searches, to the number of potential clicks per month, clicks per day, to average cost-per-click and ad position, and …
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious statement ever. Regardless, I’m going to keep banging away at this great analogy! What do you need to build anything from a dog house …
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