Keyword research is one of the most important steps of creating a successful PPC campaign. It’s also just as important to keep your keyword research going as a part of your ongoing management strategy. This category covers numerous keyword research tips and tricks, strategies, free tools and reviews on those tools. These posts are a must read!
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious statement ever. Regardless, I’m going to keep banging away at this great analogy! What do you need to build anything from a dog house …
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The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don’t have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign.
Next week we’ll be laying down the blueprint for a successful
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Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later refined my lists, deleted poor keywords and raised bids on better performing keywords. It was a ‘wait and see’ strategy.
This strategy wasn’t really working out too well. I was spending more time refining my keywords afterwards than if I were
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Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in which direction to go? Don’t worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place – namely your competitors. …
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past.
In the chart below I’ve documented five weeks of testing by adding various branding keyword terms half way through. You’ll see that in the first three weeks, I only have one keyword which is my company name. Beginning week four I added different variations of my company name that I
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The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, and focus on your targeted keywords that are more specific to your product, service, or brand.
Recently, I was bidding on general, non-specific keywords, and there was no competition for them whatsoever. Mine were the only sponsored ads being shown, and …
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