Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google’s new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages.
Archive for the ‘Landing Pages’ Category
Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
Your Roadmap To A Successful Landing Page Audit
August 31st, 2011 | Dave @daverosborough | Landing Pages
Landing pages are a crucial element of any paid search campaign because they can make or break your efforts. If your landing pages are not doing their job correctly, every click becomes wasted money. Furthermore, you will also end up paying more per click because of the negative toll it takes on your Quality Scores. This is why it is important to have all your ducks in a row. Having said that, the following is one way in which you …
Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned …
+1 Problems & Preparing for +1 Targeting
This blog serves to help users understand how +1′s are attributed and how they should utilize them to boost PPC and SEO. The post is especially helpful if you have several landing pages, as +1′s are counted individually for each URL.
Create Mobile Landing Pages With No Programming Knowledge, For Free!
Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue. Now, remind me why you haven’t taken the time to build a mobile landing page?
How To Set Up Conversion Tracking In Google AdWords
June 10th, 2011 | Jessica Rooney | Account Settings, Conversion Tracking, How To, Landing Pages, Video Blog
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it’s up and running!
Transcript:
Hello and welcome to PPC Hero’s video tutorials. Today we’re going to be talking about how to set up conversion tracking in Google AdWords. So, let’s get started.
The first …
Heroview – Generating Leads with Matt Umbro
May 19th, 2011 | Jessica Rooney | Basic PPC Strategies, Heroview, Interviews, Landing Pages, Twitter
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion below!
Thank you to everyone who participated on Twitter this past week. Stay tuned for more Heroviews coming …
AdWords Privacy Policy Updates, Just in Time!
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting May 17, 2011 aka tomorrow, Google will add three new requirements to the Information Harvesting clause for their advertisers. In my post today, I …
PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month.
A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC account structure, based on industry-proven best practices. …
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to some highly enticing ad copy and landing pages, there is still significant potential for this …
