The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions.
I am working with a client who sells high-end, custom office furniture. Over the past few weeks our conversion rate has been down so I started analyzing our ad texts, keywords, bids, ad positions, search …











