Archive for the ‘Landing Pages / Increasing Conversion Rates’ Category

Today’s PPC Hero Landing Page Critique Podcast will focus on Star Tech Global, submitted by Faizal Johnson. Star Tech Global is an outsourcing software development firm. Faizal said in his submission that his goal is to increase leads from his website.

With this in mind, the PPC Hero team set out to give Faizal some tips and advice on optimizing his landing page.

Faizal’s core keywords include: software Software Development, Custom Software Development, Web Development, Software Outsourcing, Web Application Development.

or if you want …

When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page  that meet user’s needs.  The truth is none of these people should solely be designing your landing pages.

You can read a ton of blogs and implement best practices from other companies, but until you ask the user what information they want and how they want it organized, you won’t have a landing that specifically to your target audience. What better way to …

In order to properly optimize your conversion rate, you don’t want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful.

I was reviewing the goal funnels within Google Analytics for a client the other day. This client has one contact form on their site, but there are four ways to arrive at this form (i.e. catalog request, direct contact form, request a custom quote). As you can see …

This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!

Unfortunately for us search engine marketers, not all retailers take advantage of the e-commerce technology available to them. Some rely on the phone and others rely strictly on face-to-face sales. Most of us want to calmly explain to them the financial …

Thanksgiving is only 2 weeks away!  Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra holiday revenue. As part of our holiday shopping blog series, today we’ll discuss some tips on how to bring together your online and offline seasonal promotions.

With so much talk about the current state of our economy, now …

Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases waiting to be made. Now, your challenge as an SEM manager is to acquire as many of those precious sales as possible. With competition getting tighter, you need to utilize every facet of your website to enhance the user experience and build trust with your audience. Even seemingly mundane information like …