Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions.
I am working with a client who sells high-end, custom office furniture. Over the past few weeks our conversion rate has been down so I started analyzing our ad texts, keywords, bids, ad positions, search …
 |
Read Full Article | |  |
6 Comments | |  |
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and landing pages can play a part not just in SEO, but in PPC too. Actually, there is an entire …
Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get more users into the conversion funnel.
With these challenges in mind, our fearless PPC Hero team has provide some tips on solving some of these problems. During our discuss we focused on these areas:
What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good ways to increase your click-through rates!).
For a while now Google has had age and gender targeting for the content network. Now MSN …
Today’s PPC Hero Landing Page Critique Podcast will focus on Star Tech Global, submitted by Faizal Johnson. Star Tech Global is an outsourcing software development firm. Faizal said in his submission that his goal is to increase leads from his website.
With this in mind, the PPC Hero team set out to give Faizal some tips and advice on optimizing his landing page.
Faizal’s core keywords include: software Software Development, Custom Software Development, Web Development, Software Outsourcing, Web Application Development….
When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page that meet user’s needs. The truth is none of these people should solely be designing your landing pages.
You can read a ton of blogs and implement best practices from other companies, but until you ask the user what information they want and …
In order to properly optimize your conversion rate, you don’t want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful.
I was reviewing the goal funnels within Google Analytics for a client the other day. This client has one contact form on their site, but there are four …
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
Unfortunately for us search engine marketers, not all retailers take advantage of the e-commerce technology available to them. Some rely on …
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few ways you can drill down and figure out mysterious problems within your PPC account.
Think you know how to test landing pages? Put your knowledge to the test and see if you’re on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the President of Site Tuners, which is a company that helps other companies test their landing page to optimize for …
 |
 |
|
|
|
 |
Site Navigation |
Connect |
|
