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Archive for the ‘Landing Pages / Increasing Conversion Rates’ Category

Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!

How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos

November 14th, 2008 | Andrea | Landing Pages / Increasing Conversion Rates

Thanksgiving is only 2 weeks away!  Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra holiday revenue. As part of our holiday shopping blog series, today we’ll discuss some tips on how …

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How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!

November 13th, 2008 | Joe | Landing Pages / Increasing Conversion Rates

Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases waiting to be made. Now, your challenge as an SEM manager is to acquire as many of those precious sales as possible. With competition getting tighter, you need to utilize every …

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How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages

November 12th, 2008 | Amber | Advanced PPC Strategies, Landing Pages / Increasing Conversion Rates

While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying.

So far this week we’ve learned about earning extra revenue by advertising via shopping search engines, and how to maximize your ROI by shopping cycle bidding strategies.  As day three in our holiday series, I’m going to go over …

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PPC Hero Landing Page Critique Podcast – Yo! Naturals

October 31st, 2008 | Joe | Landing Pages / Increasing Conversion Rates, Podcasts

Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing Yo! Natural vending machines and becoming a Yo! Natural vendor.

With this in mind, the PPC Hero team set out to give Philip some tips and advice on optimizing his landing page. Our areas of focus in this …

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How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages

October 23rd, 2008 | Andrea | Landing Pages / Increasing Conversion Rates

Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should take you to the product you wanted, only to land on a page that left you wanting more, lost or worse case, forced to search further into the site …

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A 400% Increase In Conversion Rate? Yep, It’s Possible!

October 14th, 2008 | Joe | Landing Pages / Increasing Conversion Rates

The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we’d share their results with everyone.

In August, the PPC Hero Team reviewed the landing for Video Game Price Guide, submitted by JJ Hendricks. The objective of this podcast was …

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Use Trust Symbols & Credibility Elements to Increase Conversions

October 8th, 2008 | Amber | Landing Pages / Increasing Conversion Rates

At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions.  Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers test different elements on their landing pages to increase conversions/leads. Tim has also written a very popular book called, Landing Page Optimization, which highlights the methods you should be testing on your landing page, how often to …

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PPC Hero Landing Page Critique Podcast: 411taxrelief.com

September 19th, 2008 | Joe | Landing Pages / Increasing Conversion Rates, Podcasts

PPC Hero - Landing Page Doctor
We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like …

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Don’t make this mistake! How your landing page headline may be driving customers away.

September 18th, 2008 | Amber | Landing Pages / Increasing Conversion Rates

PPC Hero - Landing Page Doctor
As part of our 5 day series on landing page conversion tips I’d like to go into your landing page headlines specifically.  Headlines are (or should be) the first thing the user sees when they arrive at your landing page. Too many times I’ve seen poorly written headlines that give no solution, benefit, or reason to why the user should …

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Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign

September 17th, 2008 | Joe | Landing Pages / Increasing Conversion Rates

PPC Hero - Landing Page Doctor
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo …

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