Dynamic landing pages are a great way to increase conversion rate and quality score. Read on to learn more about the possibilities of dynamic landing pages!
Archive for the ‘Landing Pages’ Category
Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
Dynamic Landing Pages
November 29th, 2010 | Amy Hoffman @hoffman8 | Landing Pages
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Getting serious about ad continuity on the landing page
When it comes to ad continuity on the landing page we often think of keyword match. Are the actual words you’re using in your ads being displayed on the landing page? And that’s a good start. However, when it comes to increasing conversion rates beyond “average” (~4% according to sources like MarketingSherpa and FireClick) we should be thinking beyond just keyword match and getting serious about ad continuity on the landing page.
A message is more than just the words that …
Identifying & Improving Poor Landing Pages
September 22nd, 2010 | Erin | Landing Pages
The last few weeks we have been tackling basic PPC principles, looking at “how can I make it better?” with some general best practices and tips. We have looked at account structure tips and steps to improve your quality score as these are two fundamentals to any PPC campaign. I have also previously covered landing page best practices to make sure that the traffic you are driving does the right thing once the click. Now that you know …
Landing Page Best Practices
July 20th, 2010 | Erin | Landing Pages
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. To help make sure you are getting the most out of your landing …
Landing Page Survey – Win a $50 Amazon Gift Card!
We need your help!
Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about this facet of PPC. We’ll share that data with you after the survey ends so you can benchmark yourself against other PPC Hero readers!
To increase participation, we’re giving away five $50 Amazon gift cards! To be …
Increase Conversion Rates with Minimal Effort, Time and Money
February 4th, 2010 | Amber | Landing Pages
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc.
However, if you’re working with graphic designers to …
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer.
The multivariate testing allows you to add in a piece of code to your landing pages and test showing that change 50% of the time to your users. Meaning, …
Increase PPC Conversion Rates by Targeting High Volume Locations
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the US or one particular area.
A great way to help increase your CTR and conversion rates is to take your top performing keywords, and put …
Landing Page Testing: How to test and what to test
November 17th, 2009 | Joe | Landing Pages
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.
If you’re like a lot of companies, running tests on …
PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates.
The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion rates. Our discussion focuses on the following areas:
• PPC ads/keywords – Branded terms are pretty much always …
