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Archive for the ‘Landing Pages / Increasing Conversion Rates’ Category

Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!

PPC Hero Landing Page Critique Podcast – Yo! Naturals

October 31st, 2008 | Joe | Landing Pages / Increasing Conversion Rates, Podcasts

Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing Yo! Natural vending machines and becoming a Yo! Natural vendor.

With this in mind, the PPC Hero team set out to give Philip some tips and advice on optimizing his landing page. Our areas of focus in this podcast include:

PPC keyword strategy
Using images as text on the landing page (a big no, no)
Utilizing important keywords on the landing …

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How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages

October 23rd, 2008 | Andrea | Landing Pages / Increasing Conversion Rates

Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should take you to the product you wanted, only to land on a page that left you wanting more, lost or worse case, forced to search further into the site for the exact item you wanted?

Did you take time to search further or did you just click out and back …

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A 400% Increase In Conversion Rate? Yep, It’s Possible!

October 14th, 2008 | Joe | Landing Pages / Increasing Conversion Rates

The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we’d share their results with everyone.

In August, the PPC Hero Team reviewed the landing for Video Game Price Guide, submitted by JJ Hendricks. The objective of this podcast was to generate leads for their video game price monitoring service (monthly service sign-up). With this in mind, …

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Use Trust Symbols & Credibility Elements to Increase Conversions

October 8th, 2008 | Amber | Landing Pages / Increasing Conversion Rates

At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers test different elements on their landing pages to increase conversions/leads. Tim has also written a very popular book called, Landing Page Optimization, which highlights the methods you should be testing on your landing page, how often to test, how to avoid common mistakes and much, much more.

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PPC Hero Landing Page Critique Podcast: 411taxrelief.com

September 19th, 2008 | Joe | Landing Pages / Increasing Conversion Rates, Podcasts

PPC Hero - Landing Page Doctor
We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to …

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Don’t make this mistake! How your landing page headline may be driving customers away.

September 18th, 2008 | Amber | Landing Pages / Increasing Conversion Rates

PPC Hero - Landing Page Doctor
As part of our 5 day series on landing page conversion tips I’d like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page. Too many times I’ve seen poorly written headlines that give no solution, benefit, or reason to why the user should read on, let alone fill out a contact form. Moreover, some headlines I’ve seen just reiterate the problem the user …

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Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign

September 17th, 2008 | Joe | Landing Pages / Increasing Conversion Rates

PPC Hero - Landing Page Doctor
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form …

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Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions

September 16th, 2008 | Amber | Landing Pages / Increasing Conversion Rates

PPC Hero - Landing Page Doctor

As day two of our landing page blog series, we’ll learn why it’s important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing pages is the lack of emphasis people put on their contact forms and call-to-action. I’ll begin with the contact form.

Contact form: The contact form is typically the gateway to allow people to submit their information to a company. This is …

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Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions

September 15th, 2008 | John | Landing Pages / Increasing Conversion Rates

PPC Hero - Landing Page Doctor
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today’s topic, think of a landing page’s design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour (landing page sandwich, yummy). The goal of today’s post is simple – offer up actionable items that will build …

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Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg

September 15th, 2008 | Joe | Give Aways, Landing Pages / Increasing Conversion Rates

Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon.

The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week’s blog series on landing pages. In fact, they would like to offer some additional information …

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