Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
As day two of our landing page blog series, we’ll learn why it’s important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing pages is the lack of emphasis people put on their contact forms and call-to-action. I’ll begin with the contact form.
Contact …
 |
Read Full Article | |  |
1 Comment | |  |
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today’s topic, think of a landing page’s design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour …
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon.
The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week’s …
There’s nothing worse than realizing you’re sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We’re not medical professionals, so we won’t offer any cold remedies. …
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute to higher conversion rates.
I understand that not every landing page is created equal, and that the myriad of page elements differ wildly from niche to niche. However, amongst all of this confusion I believe there to be some common themes. …
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to submit …
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element has to be firing on all cylinders. You can’t let any one piece slow you down. One aspect of the …
Welcome to the first in a series of special guest articles that we’ll be publishing. This first article was writtne by Scott Brinker.
Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing Blog.
Post-Click Marketing for PPC Heroes
What is post-click marketing?
As the name suggests, it’s marketing that you …
Earlier this week we requested submissions for our new Landing Page Critique series we’ll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing page and post it to our blog.
Landing pages are a crucial element of your paid search marketing campaign and we feel that your landing pages could always be better. Listening to our podcast just may help you realize some …
A picture (this picture?) is worth a thousand words, or so I’ve always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98% conversion rate. I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany. My landing page had no …
 |
 |
|
|
|
 |
Site Navigation |
Connect |
|
