Archive for the ‘Landing Pages’ Category

Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!



PPC Hero Landing Page Optimization Podcast – First4Lawyers.com

September 22nd, 2009 | Buki | Landing Pages, Podcasts

Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall appearance and calls to action. We don’t have a sampling of the ads and PPC keywords First4Lawyers uses for this landing page, so this podcast is focused on on-page conversion optimization.

The PPC Hero team has provided an analysis of the …

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PPC Hero Landing Page Optimization Podcast – GreensBoro500.com

September 15th, 2009 | Buki | Landing Pages, Podcasts

Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office.

The PPC Hero team has provided some tips on some elements of the site and PPC account structure that could be modified …

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PPC Hero Landing Page Optimization Podcast – Business Plan Pro

September 8th, 2009 | Joe | Landing Pages, Podcasts

Today’s PPC Hero Landing Page Optimization Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new page did about 10% better in conversions. However, after implementation the new page showed an overall decrease in conversions, so she switched back to the original page. She would like to know what is wrong with …

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Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel

August 25th, 2009 | Joe | Analytics, Landing Pages

The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today,  I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions.

I am working with a client who sells high-end, custom office furniture. Over the past few weeks our conversion rate has been down so I started analyzing our ad texts, keywords, bids, ad positions, search …

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10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions

July 16th, 2009 | Amber | Landing Pages

It’s common knowledge that a professional website design can increase conversion rates and sales.  A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and landing pages can play a part not just in SEO, but in PPC too.  Actually, there is an entire …

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PPC Hero Landing Page Critique Podcast – SteamSaunaBath

July 14th, 2009 | Joe | Landing Pages, Podcasts

Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get more users into the conversion funnel.

With these challenges in mind, our fearless PPC Hero team has provide some tips on solving some of these problems. During our discuss we focused on these areas:

  • Speaking directly to your audience, and engaging

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An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions

June 3rd, 2009 | Amber | Google AdWords, Landing Pages, PPC Hero News

What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good ways to increase your click-through rates!).

For a while now Google has had age and gender targeting for the content network. Now MSN

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PPC Hero Landing Page Critique Podcast – Star Tech Global

March 1st, 2009 | Joe | Landing Pages

Today’s PPC Hero Landing Page Critique Podcast will focus on Star Tech Global, submitted by Faizal Johnson. Star Tech Global is an outsourcing software development firm. Faizal said in his submission that his goal is to increase leads from his website.

With this in mind, the PPC Hero team set out to give Faizal some tips and advice on optimizing his landing page.

Faizal’s core keywords include: software Software Development, Custom Software Development, Web Development, Software Outsourcing, Web Application Development….

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Increase Conversion Rates with User Driven Feedback

February 11th, 2009 | Amber | Landing Pages

When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page  that meet user’s needs.  The truth is none of these people should solely be designing your landing pages.

You can read a ton of blogs and implement best practices from other companies, but until you ask the user what information they want and …

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Review Your Conversion Paths To Look For Optimization Opportunities

February 10th, 2009 | Joe | Landing Pages

In order to properly optimize your conversion rate, you don’t want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful.

I was reviewing the goal funnels within Google Analytics for a client the other day. This client has one contact form on their site, but there are four …

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