Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
There’s nothing worse than realizing you’re sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We’re not medical professionals, so we won’t offer any cold remedies. But we are PPC professionals, and this is our 5 day landing page series – a cure for low conversion …
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One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute to higher conversion rates.
I understand that not every landing page is created equal, and that the myriad of page elements differ wildly from niche to niche. However, amongst all of this confusion I believe there to be some common themes. So, put on your participation caps and answer me this one question:
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to submit right here.
In this edition of our podcast series we are reviewing a page submitted by JJ Hendricks. JJ …
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element has to be firing on all cylinders. You can’t let any one piece slow you down. One aspect of the Quality Score that may not get much attention but it’s extremely important is your landing page load time and site …
Welcome to the first in a series of special guest articles that we’ll be publishing. This first article was writtne by Scott Brinker.
Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing Blog.
Post-Click Marketing for PPC Heroes
What is post-click marketing?
As the name suggests, it’s marketing that you do after you win a click. Keyword choices, ad creatives, bidding strategy, ad network choices, geo-targeting and day-parting of ads, …
Earlier this week we requested submissions for our new Landing Page Critique series we’ll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing page and post it to our blog.
Landing pages are a crucial element of your paid search marketing campaign and we feel that your landing pages could always be better. Listening to our podcast just may help you realize some changes you could make to your own landing page.
Our first critique is for Amy at Zilliant.com. If you would …
A picture (this picture?) is worth a thousand words, or so I’ve always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98% conversion rate. I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany. My landing page had no pictures!I quickly scrambled and had my client put together some screen shots of their product (a web-based application) and put …
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot.
Most users guard their personal information as if it were made of gold (as well they should). Yes, your landing page copy and design needs to create a sense of trust, urgency, as …
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry – not to mention that practically every week I read another great landing page idea that blows my mind. I’d like to take some of what I’ve learned and pass it along to you. When I set out to research and re-tool a landing page, my intentions are conversion based. Accordingly, all of my tips derive from that conversion-centric nexus!
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All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a powerful tool for increasing click-through-rates for ad copy. What most don’t realize is that this tactic can be applied …
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