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Archive for the ‘Landing Pages / Increasing Conversion Rates’ Category

Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!

Your Contact Form Might Be Hurting Your PPC Campaign

May 16th, 2008 | Joe | Advanced PPC Strategies, Landing Pages / Increasing Conversion Rates

Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot.

Most users guard their personal information as if it were made of gold (as well they should). Yes, your …

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Who Else Wants to Increase Conversions From Their Landing Pages?

March 25th, 2008 | John | Landing Pages / Increasing Conversion Rates

Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry – not to mention that practically every week I read another great landing page idea that blows my mind. I’d like to take some of what I’ve learned and pass it along to you. When I set out to research and …

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Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy

February 28th, 2008 | John | Advanced PPC Strategies, Landing Pages / Increasing Conversion Rates

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All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a …

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Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text

December 19th, 2007 | Amber | Ad Texts, Landing Pages / Increasing Conversion Rates

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In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is part 4 of our series. Lead generation is one of the tougher challenges among …

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Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!

December 16th, 2007 | Joe | Ad Texts, Landing Pages / Increasing Conversion Rates

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Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right …

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Landing Pages Should Be Made For Humans and Machines

August 24th, 2007 | Joe | Landing Pages / Increasing Conversion Rates

There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of your PPC campaign. Each landing page is assigned a quality score which crucial to your overall score – however, there are a myriad of factors that contribute to the quality score, and none of them …

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12 Do’s & Don’ts on Increasing Landing Page Conversions

August 22nd, 2007 | Amber | Landing Pages / Increasing Conversion Rates

We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I’ve listed 12 “Do’s” and “Don’ts” to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines when it’s time to make changes to your landing page.

  • Don’t write …
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