Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN’s adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain how to use tagging URLs to track keyword …

Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign’s performance. Setting your geo-targeting within MSN adCenter isn’t difficult, but it can be tricky and here’s why.

When creating a new campaign within MSN adCenter you have to choose where to distribute your ads by language and …

The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren’t as elegant as Google’s. I was recently using MSN’s bulk upload feature and found a few quirks in the system. I thought I’d share these quirks to save you some time and many …

The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming certified.

Why should you or your company become certified? Credibility of course! Being a certified member of the …

This is the third and final post in my series on important settings to check when setting up accounts in the “big three” PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft’s adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter’s house of wares. I aim to cure this sickness by explaining those functions which make adCenter …

MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these negative keywords are applied to every campaign. This is a helpful step forward for adCenter.

Keep in mind that you will not be able to access your adCenter account for up to 14 hours during the upgrade.

What should you do on …