Will Google Update Impact Paid Search?
Will the update to the Google search algorithms affect paid search? The short answer, probably. But let’s dive in and set what the changes are and what I predict will happen.
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News Updates
It’s Official: New Ad Placements on Google
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined dynamically. So, searchers will not always see ads at the bottom of their results. (At least not yet.)
MSN adCenter Introduces Import Campaigns Feature
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just …
Location Targeting in Google Adwords Gets Revamped
According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within in the Adwords interface.
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an …
Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you …
Google Introduces Premium Analytics
These guys can barely contain their excitement about this news You heard me correctly, folks. Or, would it be read me correctly? Either way, there’s going to be a premium version of Analytics!
Real-Time Reports Now Available in Google Analytics
Google Analytics has been hitting the books hard lately! They’ve been making interface changes (and they aren’t done yet), as well as integrating new features in to the most recent version of the Analytics dashboard. All of those changes have somehow made your Analytics life easier when it comes to viewing data about what has been happening on your site, however today’s update takes all of that one step further: ladies and gentlemen…you’ll have to keep reading this news update to find out what it is!
Google’s New, Easier Instant Previews and the PPC Effect
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google’s new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages.
Google Introduces The +1 Button To Display Ads
We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it. …
