The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion rates. Our discussion focuses on the following areas:

• PPC ads/keywords – Branded terms are pretty much always going to convert at a higher rate than most other keywords, but using longer-tail keywords or more descriptive keywords may help with conversion rates as well. We also discuss how specialized ad text gains search volume and lowers your cost-per-conversion because these keywords are likely to have a higher conversion rate than the generic “girl’s coats”.

• Landing Page Graphics – The design of the page matches the content: fun kids coats. However, we do suggest testing a plain background. The brightly spotted background distracts from the design and color in the coats, so a plain background will help the products pop more. Also, the logo at the top is slightly pixelated and might look more sleek if it were cleaned up a little bit.

• Landing Page Navigation – The links at the top of the page should be the most important – if the mailing list sign up and size charts are not your most important links, move these down and replace them with higher priority links. On the landing page itself, you could test having each of the photos lead to product categories, not individual products, as another way for people to easily navigate to what they want. A third point on navigation we mention here is the mailing list signup. If you want people to sign up for your mailing list, you might want to put a box where they can submit their address directly next to the call at out the top of the homepage. People are more likely to fill it out if they can do it without having to navigate to a different page – there’s more immediacy.

• Landing Page Trust building – We mentioned a few things that you can highlight to build credibility with users including: About Us, Returns Policy and Secure Ordering Symbols. These should all be at the top of the page. You could also highlight benefits of the products’ quality like: machine washable, superior workmanship, or special orders available.

Visit the www.KidsCoats.com site and follow along with the PPC Hero team’s suggestions for various elements of the landing page!

Download MP3 podcast files:
1. PPC Hero Landing Page Optimization Podcast – KidsCoats.com (13.3 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a quick snapshot of KidsCoats Landing Page:

KidsCoats.com Homepage

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion rates. Our discussion focuses on the following areas:

• Page aesthetics & trust- a clean site design establishes credibility & encourages user engagement, but reducing clutter and adding trust symbols such as association & certification logos can convey trustworthiness to website visitors.

• Conversion methods- multiple, prominently visible conversion methods on the page give users many opportunities to convert. Language changes could improve calls to action and color changes could draw more attention to some of the conversion methods offered.

• Website and landing page content- the site offers a plethora of useful information for potential clients and answers questions clearly. Testing some navigational changes on the landing page for important site content could help users find the information they’re looking for more quickly.

Visit the www.first4lawyers.com site and follow along with the PPC Hero team’s suggestions for various elements of the landing page!

Download MP3 podcast files:
1. PPC Hero Landing Page Optimization Podcast – First4Lawyers.com (7.8 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a quick snapshot of First4Lawyers Landing Page:

First4Lawyers.com Homepage

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

The PPC Hero team has provided some tips on some elements of the site and PPC account structure that could be modified to provide a better user experience, PPC quality score, and increase overall conversion rates. During our discussion we focused on these areas:

• Keywords should be placed in specialized ad groups by searcher intent, and should also appear in the ad text for their ad group and on the landing page.
• Using “trust symbols” such as association membership symbols or security symbols on the site can increase visitor trust and increase the likelihood of conversion.
• Including a link to your privacy policy is important both from a user standpoint and for your landing page’s quality score with Google Adwords.
• A concise contact form is appropriate, but the page should give users an idea of the benefits they will directly receive by filling out the contact form, direct them to fill out the form, and make it more apparent (in a headline for the form) what action you want them to perform.
• Using different methods to geotarget searchers may assist in reaching a wider, but still very relevant, audience.

Nick’s core keywords include:
houses for sale, houses for rent, rent to own houses, homes for sale, homes for rent

Download MP3 podcast files:
1. PPC Hero Landing Page Optimization Podcast – GreensBoro500.com (12.7 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

A sample ad text reads:

Greensboro Houses
$2000 Total Move In!
Quick, Simple Process.
www.Greensboro500.com

Here is a quick snapshot of GreensBoro500′s Landing Page:

GreensBoro500 Home Page

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

With these challenges in mind, our fearless PPC Hero team has provided some tips on solving some of these problems. During our discussion we focused on these areas:

• If Business Plan Pro is the main driving keyword for this site, then the keyword density could be enhanced.
• Opportunities to improve the flow of the landing page.
• Include more features and benefits.

Nicole’s core keywords include: Business Plan Pro, Business Plan Software, Business Plan, Business Planning software, Writing a Business Plan, and Business Plan Template.

Download MP3 podcast files:
1. PPC Hero Landing Page Optimization Podcast – BusinessPlanPro (14.5 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here are a couple quick snapshots of BusinessPlanPro’s PPC Landing Page and it’s homepage:

Business Plan Pro's PPC Landing Page

Business Plan Pro's Homepage

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

We are seeking new submissions to our PPC Hero Landing Page Optimization series! “How does it work?” you might ask. It’s simple:

1. Just submit your landing page to us with the pertinent information (see below).
2. We’ll choose a landing page that we feel we can help leap tall buildings in a single bound.We’ll record a podcast where the PPC Hero team has a discussion about your landing page and it will be loaded with helpful tips and insights.
3. And the podcast will be posted to the blog.

And it’s just that easy. What “pertinent information” do you need to include? When submitting your landing page for critique consideration, please include the following:

• Landing Page URL
• Sample PPC advertisement that sends users to your URL
• Top 5-10 keywords that you are targeting for this landing page
• Overall business objective (the goal of the landing page)
• Current challenges you are having with this landing page

Here are the terms and conditions for submitting to the Landing Page Optimization:

• The individual who is submitting to the PPC Hero Landing Page Optimization podcast has the proper authority to make this decision and provide this information.
• The individual’s company is aware that a landing page critique has been requested and this podcast will be posted publicly to the PPC Hero blog.
• The PPC Hero blog is indexed frequently by the search engines and this podcast may appear within search result pages.

How do you submit? Just go our contact page and submit your information!
This will be a new on-going series so we’re excited to get things kicked off!
We look forward to hearing from you!

With these challenges in mind, our fearless PPC Hero team has provide some tips on solving some of these problems. During our discuss we focused on these areas:

• Speaking directly to your audience, and engaging them directly
• If Mr. Steam is the main driving keyword for this site, then the keyword density could be enhanced.
• Opportunities to improve the flow of the homepage.
• Include more features and benefits.

Misty’s core keywords include: mr steam, mr steam generator, mrsteam, and mr steamer.

or if you want to use another podcasting service, just use this link to add the feed.
PPC Hero Podcast Feed

Download MP3 podcast files:
1. PPC Hero Landing Page Critique Podcast – SteamSaunaBath (15.6 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a quick snapshot of SteamSaunaBath’s homepage:

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

With this in mind, the PPC Hero team set out to give Mike some tips and advice on optimizing his landing page. Our areas of focus in this podcast include:

• Presenting information on a landing page that will get your audience excited about your product.
• Also, presenting information to your audience in the manner that they are accustomed.
• Ways to quickly and efficiently present benefits of your products.
• Layout out adjustments in order to streamline the design

Mike’s core keywords include: GABA antibody, GABA antibodies, GABA receptor antibody.

Here is a snapshot of Mikes landing page:

Give the podcast a listen, and hopefully you’ll come away with a few actionable items for your own landing page!

or if you want to use another podcasting service, just use this link to add the feed.
PPC Hero Podcast Feed

Download MP3 podcast files:

1. PPC Hero Landing Page Critique Podcast: Phospho Solutions Podcast (9.7MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

We have been long-time readers of Website Magazine and recently, we’ve been asked to contribute to this very fine publication! Our most recent article, Developing the Right PPC Bidding Strategy, was published in the November edition, and you can also find the article online at their website. Also, don’t forget to sign up for a subscription to the print edition… it’s free!

Recently, PPC Hero was also a guest speaker on PPC Rockstars, hosted by Dave Szetela of Clix Marketing. This is one of the premiere pay-per-click Podcasts and we were honored to have a team member (John!) on  the show. You can check out the entire podcast here!

Also, PPC Hero made the Winning the Web’s IM Top Blogs List! Winning the Web’s IM Top Blog list is the ultimate ranked list of the best Internet marketing blogs in the industry. Yeah! We just want to say it’s an honor to be on the list and we won’t let you down!

We’ll keep workin’ hard here at PPC Hero to bring you the best & latest in PPC management, strategy, and industry information!

With this in mind, the PPC Hero team set out to give Philip some tips and advice on optimizing his landing page. Our areas of focus in this podcast include:

• PPC keyword strategy
• Using images as text on the landing page (a big no, no)
• Utilizing important keywords on the landing page
• Layout out adjustments in order to streamline the design
• Revise the contact form in order get the right information in order to follow up with leads successfully
• Overall, provide more information so that this page creates a sense of trust with users

Give the podcast a listen, and hopefully you’ll come away with a few actionable items for your own landing page!

or if you want to use another podcasting service, just use this link to add the feed.
PPC Hero Podcast Feed

Download MP3:

1. PPC Hero Landing Page Critique Podcast: Yo! Naturals (13MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a link to the landing page and a screen shot follows below!

Today, we are focusing on 411taxrelief.com, submitted by Tobin Pociask. Tobin said in his submission: “We try to back into a $25-$30 CPL. It is very hard, b/c cpc’s are so high- your conversion and quality score has to be stellar in order to hit your metrics. We are around $50/ lead, which is too high.”

With these challenges the PPC Hero team set out to help Tobin decrease his cost-per-conversion by supplying tips to increase his conversion rate, enhance his AdWords Quality Score, and deepen his user interaction.

The areas that we focused on include:

• Keyword strategy
• Utilizing individual, highly targeted landing pages
• How to a single landing page but still increase conversion rate
• Benefit driven body content
• Headlines & titles on the landing page
• Building credibility on the site
• Leading tracking: website leads vs. phone call leads

Give the podcast a listen, and hopefully you’ll come away with a few actionable items for your own landing page!

or if you want to use another podcasting service, just use this link to add the feed.
PPC Hero Podcast Feed

Download MP3:

1. PPC Hero Landing Page Critique Podcast: 411 Tax Relief Podcast (13.7MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.