PPC Hero

Hero Conf 2014

Dear Diary, Hero Conf 2014 Is Gonna Change My Life

Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks …

Top Ten

The Top 10 PPC Hero Posts of 2013

2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we …

best practice

PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!

What is the end of the year for if not recaps, lists and “best of” articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their “Best of PPC” year-end list, …

Hanapin Marketing Hot Cocoa Coaster

From Us to You: Hanapin Marketing’s Hero-Themed Holiday Cards

Every year here at Hanapin Marketing we give our clients and close friends something special for the holidays. We don’t want to let a time that’s known for cheer and reflection to go by without showing our appreciation for everyone …

Halloween feat

Happy Halloween From PPC Hero!

Wishing you a spooky-low cost-per-trick this Halloween!   How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create …


Grading Your Memory: How to Turn the Things You Forget Into Quick Wins [Toolkit]

The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is …

PPC Hero Pro AdWords Tools and Automation

Ad Guardian: Protect Your Accounts While You Sleep

We created PPC Hero to help PPC pros learn. Now we’ve launched Hero Pro to help them DO.  As you may have noticed, Hero Pro is a new section of PPC Hero. It’s filled to the brim with advanced PPC tools, content …

PPC HERO Dream Featured

PPC Hero Honors MLK’s Historic Speech

PPC Hero always honors the heroes that came before him:  

State of Paid Search Feature Image

Now Available: The 2013 State of Paid Search!

You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it’s based on your answers to our Hanapin …

PPC Hero Celebrates the Fourth of July Holiday

Happy 4th of July from PPC Hero!

Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced …