PPC Hero

You’re Doing This One Thing Wrong In Digital Marketing

By , Account Manager at Hanapin Marketing

So, you’ve got yourself all set up in Google AdWords and Bing Ads. Nice work. You’re keeping up with the modern world of business. You understand why a geo-targeted campaign with high-intent keywords and well-written ads will probably be more effective than blowing dollars on a billboard beside a thoroughfare.   By golly, you’re standing on the cutting edge! You’re…

Voting Begins For The 2015 Top 25 Influential PPC Experts

By , Senior Account Manager, Community

As we approach summer, it's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015. Larry Kim was recognized as the top PPC expert in both 2014 and 2013. Who will be number one this year and who will make the cut?   That's where you come in! We're asking you, our…

A Newbie’s Jumbled Thoughts On Hero Conf 2015

By , Owner of ZATO

For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear…

How To Find Out If It’s Seasonality Or Something Else

By , Account Manager at Hanapin Marketing

The holiday season has a reputation for housing much joy. Roaring fires, turkeys or hams roasting in the oven, the company of loved ones, and whatever comforting liquid with which you prefer to fill your glass. It’s all very idyllic, to the point where it’s been immortalized in song as “the most wonderful time of the year.”   A song…

Expect More From PPC Hero In 2015

By , Senior Account Manager, Community

2015 is here, bringing with it the promise of new PPC features, strategies, and more. Here at PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content. As we begin the year we’d like to reaffirm our philosophies and let you know what to expect in 2015.   PPC Hero’s Mission   Our company website says it…

#Hanalife – Become A Hanapin Team Member

By ,

It’s more than just a hashtag, hanalife is really a thing! Just ask anyone who works here. Sure, we like to make up words and put “hana” in front of everything we say (#hanaeverything), but beyond creating our own vocabulary, we have a culture that embodies this same enthusiasm. And lucky for you, we’re growing! We’re hiring both for our…

Morning Clicks: Ad Free YouTube, How Google Works, and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.    Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords]   YouTube is looking into an ad-free…

The Top 25 Most Influential Conversion Rate Optimization Experts in 2014

By , Communications Manager at Hanapin Marketing

Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We've found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our brand new conference focused entirely on conversion rate optimization (CRO), called Hero Conf Conversion Summit and happening in Indianapolis on October 14-15…