PPC Hero

How To Find Out If It’s Seasonality Or Something Else

By , Account Manager at Hanapin Marketing

The holiday season has a reputation for housing much joy. Roaring fires, turkeys or hams roasting in the oven, the company of loved ones, and whatever comforting liquid with which you prefer to fill your glass. It’s all very idyllic, to the point where it’s been immortalized in song as “the most wonderful time of the year.”   A song…
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Expect More From PPC Hero In 2015

By , Senior Account Manager, Community

2015 is here, bringing with it the promise of new PPC features, strategies, and more. Here at PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content. As we begin the year we’d like to reaffirm our philosophies and let you know what to expect in 2015.   PPC Hero’s Mission   Our company website says it…
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#Hanalife – Become A Hanapin Team Member

By ,

It’s more than just a hashtag, hanalife is really a thing! Just ask anyone who works here. Sure, we like to make up words and put “hana” in front of everything we say (#hanaeverything), but beyond creating our own vocabulary, we have a culture that embodies this same enthusiasm. And lucky for you, we’re growing! We’re hiring both for our…
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Morning Clicks: Ad Free YouTube, How Google Works, and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.    Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords]   YouTube is looking into an ad-free…
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The Top 25 Most Influential Conversion Rate Optimization Experts in 2014

By , Communications Coordinator at Hanapin Marketing

Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We've found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our brand new conference focused entirely on conversion rate optimization (CRO), called Hero Conf Conversion Summit and happening in Indianapolis on October 14-15…