Archive for the ‘PPC Hero News’ Category

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• The Google Quality Score in an enigma wrapped in a riddle tucked neatly inside question. Actually, it’s not that difficult to decipher but it is complex enough that we are constantly learning something new about this mysterious algorithm. Recently, we noticed

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If you have some great PPC management insight and would like to share it with the world, here is your chance! PPC Hero is looking for some great guest articles!

We are looking for articles that explore PPC management and strategy (not necessarily industry news or updates). We are open to a wide range of topics within this scope of interest. And, of course, …

With all of the fervor of the political climate today, PPC Hero has gotten caught in the excitement and announced his candidacy for President!

Sure, maybe he announced his campaign a little late… on election day! But friends, he’s confident of a big win in the polls. And not only is PPC Hero running for President, but SEO Boy is his running mate, and they created …

The American Red Cross desperately needs everyone’s help to support the National Disaster Relief Fund.  You can help the victims of thousands of disasters across the country each year, disasters like the Hurricanes of 2008, by making a financial gift to the American Red Cross Disaster Relief Fund. Your financial contributions will help provide victims of disasters shelter, food, counseling and other assistance …

The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position, Google, PPC, budget. That seems about right!

Happy Birthday to James Lipton! In honor of his birthday, PPC Hero thought he would give Mr. Lipton the greatest present he could think of: an opportunity to interview a true superhero! It truly was a meeting of the minds. However, the crew forgot to put film in the cameras so there is no actual footage of the show, but here is a transcript from the interview. …

We’d like to thank everyone who has responded to our book give away. The response was overwhelming! In fact, we gave away all 25 copies of Always Be Testing in about the first 5 hours. So, the kind folks at the Google Website Optimizer Blog …

The elusive PPC Hero has been spotted in several places around the blogosphere here lately.  Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself.  Odd…  Regardless, the content is still great and is chocked full of PPC goodies for your consumption!

Post Click Marketing

Joe wrote an article for the Post Click Marketing blog that details how to use your PPC ad text …