Archive for the ‘PPC Hero News’ Category

The results from the PPC Summit Best Practices & Successful Strategies Contest are in, and one of our very own readers has won! The winner is Sterling Simpson from AbeBooks.com. Sterling has won a free pass to either PPC Summit San Francisco (May 19-20) or Los Angeles (Sept. 25-26). Way to go Sterling!

Just for participating in the contest, PPC Summit is extending a special $300 discount

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Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I’ve been interviewed in regards to pay-per-click advertising and it was a lot of fun talking to Jay and helping educate people on how effective pay-per-click advertising can be for small and large companies alike. Below is the interview but if you’d like to hear the interview via the …

Some of the top minds in the search marketing industry came together to create a new way to award great blogging – the SEMMYs. Today, the nominations were announced in such categories as SEO, PPC, Social Media and even Rants! PPC Hero was nominated for 4 SEMMYs this year.

The judging will commence next week with the finalists being announced on the 23rd. At that time, …

We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view these blogs as our allies in the good fight of better PPC management! We have discovered numerous insights and tips from these blogs. Therefore, we would like to award these blogs the PPC Hero Ally Badge of Honor!

Our PPC Hero …

Every year, bloggers from all corners of the SEM industry create “Best of” lists to review news-bites, articles and varied quips on the year’s performance. All of us at PPC Hero wanted to dive head-first into this year-end ritual. As part of our week-long look at 2007, we decided to examine these lists from other blogs and compile the 3 best for our readers!

ClickZ: 2007 PPC Search Retrospective

Seeing as our focus is on pay-per-click, ClickZ’s retrospective on …

2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I’d like to highlight some of our accomplishments by pulling together our best posts for 2007.

Much like Google,

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The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer’s strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their PPC programs in 2007. From Google’s proliferation of reporting features, to both …

2007 was an exciting year for us! We launched PPC Hero and have had a lot of fun and success teaching others about pay-per-click! This week we’re doing a “Best of 2007″ list series. Some of these lists will include the top PPC developments of 2007; Top PPC blogs that we read daily; our most popular PPC Hero posts; and our top 3 success stories for our own account management.

Here’s what you have to look forward

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Well, 2007 has come to a close and now is a good time to take stock of what we do well, and where we’d like to improve for 2008. For this example, we’ll think of our blog as a leaky bucket. The little wholes in our bucket represent flaws or areas of improvement. We need to plug up these holes! And we need your help! We’d love to hear what you (our faithful readers) would like …