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A Quick Review & Expansion on “Best Paid Search Practices”Posted by Joe on May 9, 2008 |
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and additional resources for further research. I recently read “Paid Search Best Practices: 10 Tips to SEM Success” …
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Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!Posted by Amber on April 18, 2008 |
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great keyword research is a critical part in starting up a new pay-per-click campaign, but how you group and organize all those keywords can be even more …
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Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative KeywordsPosted by John on April 17, 2008 |
This just in! You’ve happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I’ve made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? …
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Need More Traffic? Stop thinking so hard and review your website for new keywordsPosted by Joe on April 16, 2008 |
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help …
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Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t).Posted by Amber on April 15, 2008 |
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword research tools that are available. From the number of searches, to the number of potential clicks per month, clicks per day, to average cost-per-click and ad …
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Why You Are Selling Your Keyword Research Short Because You Have a Poor Research StrategyPosted by John on April 14, 2008 |
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious statement ever. Regardless, I’m going to keep banging away at this great analogy! What do you need to build anything from a dog …
