Yahoo! recently announced another new tool in their user interface that automatically gives your campaigns a ‘tune-up’ to help improve your overall performance. I just started the tune-up process for one of my campaigns today. Although I haven’t received my proposal yet from Yahoo! on my tune up, I can say it was really easy to set up, and it seems that it will provide some useful recommendations on how to improve my campaign’s performance in terms of match …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of pay-per-click. Enjoy!

• A problem many professional SEMs run into is inheriting PPC accounts from clients who most likely didn’t know what they were doing. This creates a unique set of problems for account management. …

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‘Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during this Christmas season.

Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to the …

This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based …

Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns may be failing other than this list, so by all means …