Archive for the ‘PPC News Round Up’ Category

The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy the holidays as well. Here’s the roundup for this week.

• Scott Brinker over at the Post-Click Marketing blog has written a very interesting article on search marketing continuity. The essence of search marketing continuity is that continuity is a function

…

We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there’s always adieu about Quality Score … Anyways, read on.

• If you want to stay on top of the recent improvements to the calculation of Quality Score and what they mean for your clients, be sure to check out this post from Google.

• For all of those advertisers out there that have thick skulls, Search Engine Guide put

…

I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age – PPC Hero style. Gobble Gobble!

• Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad he’s clicked on over the past 60 days.  After 100 clicks, he’s realized that 110 of them landed on a dead (404 error) page!  Simply amazing.

• Note to self, stick to the facts when writing about Quality Score.  Andrew Goodman discovered

…

• Google has created a  US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in a good ROI.

• Search Engine Land write that Microsoft says it’s open to search-only deal with Yahoo!. The deal would consist of Yahoo outsourcing search and SEM to Microsoft in exchange for guaranteed revenues over a several year

…

Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to the turn to winter. If only PPC Hero had the ability to change the weather. I may have to look into that … Anyways, here’s the weekly goods:

• Sometimes trying to target the long tail can be difficult. Scott Brinker

…

• The fine folks over at Search Engine Guide have just finished up their 12 post guide to Keyword Research, Selection, and Organization. Good details, useful advice, check it out!

• Included in the AdWords monthly budget beta? If so you should read Semvironments blog on the pros and cons of the new beta. They break down the pros and cons of each daily budget setting and monthly budget setting. Depending on how you like to run your campaigns, reading

…

• We start off today’s roundup with reports! Thrilling! In all seriousness, Google Analytics is adding some new features that will make it even more useful, including custom reports, integration with AdSense, Motion Charts, and more. Plus, they have some videos that offer more insight into how everything will work.

• Speaking of reports, AdWords isn’t slacking either. Google unveiled the new Impression Share report, which as you might imagine, segments your specific ad impressions against total impressions in that particular

…

• We all know that search marketing is a complex beast – Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model‘ to help get a broad picture of the processes involved in search marketing. Interesting stuff, if we do say so ourselves.

• Playing the role of fortune teller, Stephen Shankland over at CNET compiles analysts’ predictions for search-advertising spending in the not too distant future. Grim, but accurate? These predictions will continue to

…