Archive for the ‘PPC News Round Up’ Category

• Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn’t the greatest, she’s optimistic that as the social platforms evolve, their ad targeting will improve and thus paid advertising results will see greater results.
• Gordon Choi’s recent post is an insightful …
  

• Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from ‘Inside the Marketing Mind’ that goes in depth about what the quality score is, and how you can improve it within your account.
• Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a call-to-action is, or are unsure of the best way to incorporate them into your …
  

• “You just launched your PPC campaign, now what?”, says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC campaigns and customer satisfaction.
• Take it from the Multivariate Testing Expert, Jonathan Mendez, as he gives his secrets to MVT success. See how Jonathon’s six step can help your landing pages for PPC!
• In this post, John Ellis …
  

• Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you project whether or not your PPC campaign will be profitable.
• Want to double conversions in one month? Split those ad groups says David Szetela from Search Engine Watch.com. David offers many good reasons why you should split …
  

• Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if your customers have to request a pin or register just to view your site, that could be attributing to your higher bounce rates.
• “Let’s talk landing pages“, says Rebecca at SeoMoz. As chapter 4 of Web Design …
  

• Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven’t discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, “The Dead End Thank You Page,” on this topic.
• Every year click fraud becomes more extinct. …
  

• Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told “Buy Now” or “Add to Cart” if they want more time to read your copy, and make their own decision. I think a blend could be developed of providing great copy to those users who choose …
  

The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn’t going to be Yahoo’s answer to AdWords Editor, then they need to get one …

• Jennifer Slegg reminds us in this post that CTR isn’t always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase conversion rates.
• Dear Adwords… I wish every PPC blog post started this way! Jeremy Mays at PPC Discussions wrote this open letter to AdWords requesting that the Quality Score column be enabled by default and that …
  

• Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords.
• Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The ‘USP’ as he calls it helps your ads start apart from the rest to ultimately improve click-through rates.
• Last week I …