- With the holidays upon us, it’s time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research products online. This is a good list to get us all ready for Cyber Monday!
- The long tail is overrated (everything’s overrated this week). At least that’s what The PPC Book is telling us. “If you can’t… turn a positive ROI with the most competitive short tail terms… there is a very good change …
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Archive for the ‘PPC News Round Up’ Category
The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.
PPC News Roundup for November 21, 2007
November 21st, 2007 | Amber | PPC News Round Up
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PPC News Roundup for November 14, 2007
November 14th, 2007 | Amber | PPC News Round Up
- If you perform SEM for an internet retail business, chances are you’ve had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your pick)!
- Dave Davis over at Red Fly Marketing gives a step-by-step synopsis of the new AdWords Content Exclusion BETA test. He makes several good points regarding taking a cautious approach to limiting the Content Network and that no tool will ever replace solid manual reporting (via Placement Performance reports).
- After reading this article on the “impending recession …
PPC News Roundup for November 7, 2007
November 8th, 2007 | Amber | PPC News Round Up
- Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some light on how they made this happen. Take note.
- Google jumps, Yahoo slumps and MSN remains steady according to Rimm Kaufman’s search marketing spend share. I have also noticed that my Yahoo spending has been down but I haven’t noticed a significant increase in Google. What about you?
- Google announced today that Site Targeting within …
PPC News Roundup for October 31, 2007
October 31st, 2007 | Amber | PPC News Round Up
- The MSN adCenter blog put together a comprehensive “Top Ten List” for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift wrapping services.
- Have you abandoned Google’s Content Network and refuse to give it another shot? John Ellis has changed his mind. He discovered that with careful management and following a content-specific protocol that the Content Network can in fact work!
- The Lonely Marketer reminds us that in order …
PPC News Roundup for October 24, 2007
October 24th, 2007 | Amber | PPC News Round Up
- Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits.
- This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective PPC campaign for a client. While he hits most of the major points, the biggest thing that is missing is customization. This plan seems to me to be geared for a “set …
PPC News Roundup for October 10, 2007
October 10th, 2007 | Amber | PPC News Round Up
- To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why some key decision makers within a company may still be hesitant to fully explore SEM. Basically, people are afraid to be wrong and search marketing requires so much trail and error that it scares people away.
- Every year PPC figures continue to grow which means the industry is alive and well. Search engines are serving ads with higher relevance and …
PPC News Roundup for October 3, 2007
October 3rd, 2007 | Amber | PPC News Round Up
- Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down, costs are up.
- Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before entering them into the Google platform. Categories he goes into are broad versus long-tail keywords, geo-targeting, initial phrases and keyword tools.
- The push to provide the best user experience possible continues as MSN AdCenter announces an update to their …
PPC News Roundup for September 27, 2007
September 27th, 2007 | Amber | PPC News Round Up
- Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will be advertised to consumers who are searching for local businesses and wish to interact with a live person.
- This article from Search Engine Land discusses some common pitfalls when integrating SEO and PPC campaigns. The main focus is on communication between “teams” (if not run by the same person) and how the two …
PPC News Roundup for September 19, 2007
September 19th, 2007 | Amber | PPC News Round Up
- John W Ellis discusses how you can reverse engineer your marketing message development. Instead of developing a new brand/product message, and then inserting it into your PPC campaign; you should test your possible messages within your PPC campaign and let your audience decide which one appeals to them most. Then take this data apply it to your SEM/SEO and offline marketing efforts.
- In this tale of a trip through an exhibition hall, The Lonely Marketer reminds us of the power of multiple impression advertising. It’s an impressive feat to go from a schwag bag to …
PPC News Roundup for September 12, 2007
September 12th, 2007 | Amber | PPC News Round Up
- Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under $25 in your ad text. It also says to decorate your landing pages for a holiday theme. Check keyword research tools for past search terms; these can go back as far as a year so you can see which search terms generated a lot of traffic last year.
- Simon Heseltine from Search Engine Guide talks about ways to …
