Archive for the ‘PPC News Round Up’ Category

You might be new to PPC or perhaps would like a refesher, how many things are different about your campaigns now than 2 years ago? Are you sure you’re staying up with the latest trends? Here’s an excellent resource for those wanting to freshen up on their skills or enter the industry. You may want to stick with the old standby’s – Google, Yahoo and MSN or give ROI’s Revolution a shot.

It’s 2 am you’re asleep, and so is …

Andy Komack offers some interesting ideas for overcoming high click costs, specifically for B2B PPC accounts which tend to have high competition and cost- but these concepts can be applied to any account. As always, the keys to PPC success- have good ideas. Apply and follow through. Test continuously.

If you have a campaign that’s struggling to convert, maybe you’ve identified the wrong type of conversion for your target audience.  Rob Ousbey recommends optimizing conversions by offering multiple conversion …

Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds into display ads, thus allowing direct, real-time updates and interactions to the ads.

Need some tips on running paid search ads for local …

Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold.  With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability.  While I wouldn’t recommend giving up the dream altogether, there are a few things you should know before planning your Facebook campaign.

Beyond keywords and campaign structure, copywriting is fundamental in PPC.  …

Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks, but surely ad space will be for sale soon – will it be PPC based?

If you aren’t managing your SEM accounts through a desktop editor, now is the time to start. The SEM desktop tools from Google, MSN, …

Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done.   The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less daunting and a little more productive.

As you probably already know, Yahoo and Microsoft are making plans to integrate.  Naturally, many advertisers are wondering how it will impact campaigns.  This q&a post helps users anticipate changes and plan accordingly.

Internet …

Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources.

We love to test new strategies, and retargeting has been on our radar for a while now. This post from Search Engine Watch poses the question that I think a lot of search marketers are wondering – Is Retargeting Ready to go Mainstream? …

I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right- treated properly, broad match keywords can be like a gold mine for excellent longer-tail keywords you can add to your account that you may not have caught on your original keyword-seeking journey. But the key here was “treated properly”, …

Site speed has been included as one of the factors in determining your ranking in Google, but Matt Cutts explains that it’s not something to blow out of proportion. There are a plethora of tools you can use in addition to Google Webmaster Tools to monitor your site’s speed and make improvements. Hopefully user experience will improve with this change as SEMs start to put more focus on the steps they can take to improve site performance.

Are you trying …

Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad.

Expanding your PPC campaign internationally can help increase your traffic but you need to do more than just add countries …