• If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers.
• Have you used the AdWords Preview Tool? Most of us have, but the Rimm-Kaufman blog would argue that you may be misinterpreting it’s use. The argument is that some advertisers view this as a “universal SERP.” The final word on the subject? …
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• Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn’t the greatest, she’s optimistic that as the social platforms evolve, their ad targeting will improve and thus paid advertising results will see greater results.
• Gordon Choi’s recent post is an insightful …
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• Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from ‘Inside the Marketing Mind’ that goes in depth about what the quality score is, and how you can improve it within your account.
• Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a call-to-action is, or are unsure of the best way to incorporate them into your …
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• Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you project whether or not your PPC campaign will be profitable.
• Want to double conversions in one month? Split those ad groups says David Szetela from Search Engine Watch.com. David offers many good reasons why you should split …
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The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn’t going to be Yahoo’s answer to AdWords Editor, then they need to get …

• Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords.
• Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The ‘USP’ as he calls it helps your ads start apart from the rest to ultimately improve click-through rates.
• Last week I …
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