Archive for the ‘PPC News Round Up’ Category

Properly organizing keywords in your PPC campaigns is crucial to success.  Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use.

Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out the AdCenter Blog for a checklist for their PPC post-holiday checklist.

Even though Google has closed the Local Business Center, Local is still the buzz word of the moment. Search Marketing Standard has a post this week on Optimized Local PPC Targeting. …

With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices.

Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine Land’s Brad Geddes provides some great tool suggestions in his post “7 Incredibly Valuable But Underused Free Tools For PPC Marketers”.

Just in time for the Holiday season… Search Engine …

If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing page review by the PPC Hero team! Fantastic. Thanks in advance!

• Are you wondering what the web will pull off in the year 2010? If so, take a look at Pete Cashmore’s article on CNN.com tech to catch a glimpse of his top …
  

• Have you heard of the Google Content Network Blast?  The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today.
• When it comes to PPC, making sure you’re targeting the right audience is key to success. Have to give credit to Elizabeth Marsten for writing her blog, ‘don’t market to me like I’m a prostitute’ really makes you think …
  

• Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics…

• The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be used to improve some Key Performance Indicators. Ad copy that is customized to what the user searched on can improve your CTR and conversion rates.

• Searching Beyond the Paid has a nice post this week …
  

• AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs.

• Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of the SEM Beginner Series, the Microsoft Advertising Community stresses the importance of strong Ad Copy along with tips and tricks for writing successful ads.

• You know how some people are …
  

• It’s finally here? Search Engine Roundtable suggested that the New Microsoft adCenter Desktop Beta is Coming November 6th. If you decide to test out the new application be sure to save your online adCenter account beforehand to avoid data loss.
• Search Engine Journal recently reviewed “KGEN” – the Keyword Generator from Firefox. The application allows you to quickly see which keywords a webpage uses, how many time each keyword was used, and the “weight” of the keyword based on its location on the page. Pretty cool.
• Google launches a new feature called comparison ads. This new feature allows …
  

• I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can’t reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM.
• All internet advertising and marketing these days is about quickly, continuously, and transparently responding to the questions, requests, and needs of your audience. As Scott Brinker’s post at Search Engine Land explains, the same principles that make social media efforts successful can be applied to paid search …
  

• It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of each match type from Search Engine Land.

• This post from Brad Geddes, You are Not Your Target Market is one of the best posts I’ve read in a long …
  

• This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate “ceiling.” You can’t convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action.
• Even if you have keyword-rich ads and immaculately-structured campaigns, you have to mind your Ps and Qs – your landing pages and their quality. If you’ve neglected this area and your landing page is below Google’s standards, they’re going to know, and they’re not …