Archive for the ‘PPC News Round Up’ Category

Incase you don’t already spend enough time on Facebook, the company is moving into having retail stores inside their Fan/Like Pages. If this move toward “social commerce” is successful it could turn Facebook’s hundreds of millions of users into online shoppers. Frank Reed of Marketing Pilgrim has written a post about his experience shopping at JCPenney via Facebook. His initial attempt was met with site difficulties and spam. Even though there are still major issues to resolve, if you …

According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised.  This happened to such Internet presences as Twitter, Gizmodo, Jezebel and Gawker. Through several case studies, this article reaffirms that it is important to diversify your passwords so if someone outside your company gets a hold of one they won’t have access to all your …

I don’t think the people at Google ever sleep because this week Adwords Insider announced the launch of two new online services: Google Global Market Finder and Google Ads for Global Advertisers. Global Marketing Finder is a free online tool that helps you determine potential customers overseas. Just enter in keywords and select the marketing you’d like to explore. Ads for Global Advertisers is a website that contains step-by-step guides and tools to take you from a local to …

If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic.  Since adCenter treats each keyword as a separate entity, targeting the singular form of a keyword does not mean you …

The end of the month can cause frustration or joy for PPC managers as we see how close we are to meeting monthly goals. Adwords offers us many different tools we can use to help lower costs and increase clicks and conversions, but which ones work the best? David Iwanow of Search Engine Journal has written a post about his experience using different costing methods in Adwords. He walks us through the different processes he used to try to …

So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions. Poole presents a list of four of the more common adCenter issues and his solution to each.  He also provides links to other articles that may aid in troubleshooting these issues. Hopefully this post will help answer some of …

On September 8, 2010 Google caused an uproar in the PPC community with the release of Google Instant. Would fewer long-tail words be seen? Would broad terms become more effective then exact terms? Well it’s been 2 months and PeterD of PPCBlog has written a post on exactly how Google Instant affects PPC campaigns.  His article summarizes the findings of a study of Instant search effects conducted by Marin Software.  While these analyses are still in the early stages, …

Have you ever clicked on a PPC ad that was exactly what you were looking for only to be taken to a webpage so full of clutter that you couldn’t find the information the ad promised? This is a common problem in PPC advertising where the landing page doesn’t take customers where the ad suggested it would. Michael Mostert has written a post on adCenter Blog about the importance of having unique destination URLs. By linking each ad …

Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too soon to shop online for the upcoming holidays…well…you’re wrong. Shenk notes that in 2009 online retail sales shot up 51%, and this trend is expected to continue. He offers five strategies for leveraging this online buying trend. …I guess …

During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their traditional marketing team.  If you’re a business thinking about having your marketing team manage your online campaigns you need to read Karl Ribas’ post on how letting go of traditional marketing concepts can enhance your PPC management. Traditional marketers …