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Archive for the ‘PPC News Round Up’ Category

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

PPC News Roundup for 12/18/2009

December 18th, 2009 | Jessica | PPC News Round Up

Properly organizing keywords in your PPC campaigns is crucial to success.  Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use.

Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out the AdCenter Blog for a checklist for their PPC post-holiday checklist.

Even though Google has closed the Local Business Center, Local is still the buzz word of the moment. Search Marketing Standard has a post this week on Optimized Local PPC Targeting. …

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PPC News Roundup for 12/11/2009

December 11th, 2009 | Jessica | PPC News Round Up

With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices.

Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine Land’s Brad Geddes provides some great tool suggestions in his post “7 Incredibly Valuable But Underused Free Tools For PPC Marketers”.

Just in time for the Holiday season… Search Engine …

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PPC News Roundup for 12/4/2009

December 4th, 2009 | Jessica | PPC News Round Up

If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing page review by the PPC Hero team! Fantastic. Thanks in advance!

  • Are you wondering what the web will pull off in the year 2010? If so, take a look at Pete Cashmore’s article on CNN.com tech to catch a glimpse of his top …
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PPC News Roundup for 11/20/2009

November 20th, 2009 | Jessica | PPC News Round Up
  • Have you heard of the Google Content Network Blast?  The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today.
  • When it comes to PPC, making sure you’re targeting the right audience is key to success. Have to give credit to Elizabeth Marsten for writing her blog, ‘don’t market to me like I’m a prostitute’ really makes you think …
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PPC News Roundup for 11/13/2009

November 13th, 2009 | Jessica | PPC News Round Up
  • Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics…
  • The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be used to improve some Key Performance Indicators. Ad copy that is customized to what the user searched on can improve your CTR and conversion rates.
  • Searching Beyond the Paid has a nice post this week …
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PPC News Roundup for 11/6/2009

November 6th, 2009 | Jessica | PPC News Round Up
  • Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of the SEM Beginner Series, the Microsoft Advertising Community stresses the importance of strong Ad Copy along with tips and tricks for writing successful ads.
  • You know how some people are …
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PPC News Roundup for 10/30/2009

October 30th, 2009 | Jessica | PPC News Round Up
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PPC News Roundup For 10/23/2009

October 23rd, 2009 | Jessica | PPC News Round Up
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PPC News Roundup For 10/9/09

October 9th, 2009 | Jessica | PPC News Round Up
  • It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of each match type from Search Engine Land.
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PPC Hero News Roundup For 10/2/09

October 2nd, 2009 | Buki | PPC News Round Up
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