Archive for the ‘PPC News Round Up’ Category

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.



PPC News Roundup for March 22, 2007

March 22nd, 2007 | | PPC News Round Up

SEO New Crawl Test Tool

Search Arbitrage: Web Blight or Brilliant Marketing Strategy?

Adwords Site Targeting with CPC

Jimbo Wales & People Powered Search: A Long Shot

Make Word Press Search Engine Friendly

Google Pay-Per-Action Ads in Beta Testing

PPC Management – How to Write Titles And Descriptions

PPC Management – B2B Newsletter

PPC News – Per Per action Beta Test

SEM General

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PPC News Roundup for March 16, 2007

March 16th, 2007 | | PPC News Round Up

John Miller from Search Engine Land Upsets PPC Agencies
http://searchengineland.com/070314-085639.php

Interview with Microsoft CEO Steve Ballmer has Everyone Laughing
http://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html

Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score
http://www.clickz.com/showPage.html?page=3625248

Yahoo! describes how to set up roles in Project Panama
http://www.ysmblog.com/blog/2007/03/14/role-play/

Wall Street Journal profiles the impact of domain changes on search engine performance http://online.wsj.com/public/article/SB117375265591935029-azt3SDR6a_bQwU1WbraemnGSXZ0_20070411.html

A solid reminder for search marketers – the end goal should be based on conversions, not necessarily rankings
http://www.mikemoran.com/biznology/archives/2007/03/whats_the_real.html

For those with great

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