Archive for the ‘PPC News Round Up’ Category

If you’ve been following our blog for a while you probably feel like a PPC expert.  The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written a post on the best way to pitch your PPC services.  The key to creating a strong customer base is focusing on what the client needs from you. Peter offers advice on how to uncover and address client needs …

I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post on how to get the most qualified traffic to your site.  She offers tips for the Novice, Intermediate, and Advanced PPC-er but using all of …

To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission (we’re looking for something relevant, compelling, accurate), if it’s good stuff, it’ll make …

Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become successful by developing correlations between what you offer and what searchers may be typing.  The idea is, people don’t always know what they are searching for and you may be able to distract them away from the information they …

The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing up our keyword lists. Erin ODonnell with Microsoft Advertising gives some helpful tactics for keyword list expansion in Holiday Preparation Series: Travel PPC Insights and Optimization Tips.  Adding keywords will not only keep our accounts competitive during this busy …

As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned.  As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords.  Searches are only impressions if the user clicks on the SERP, clicks “search” next to …

I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of us who may not be familiar with all the Opportunities tab has to offer. After viewing the video you will have a better understanding of how to improve your campaign with keywords, keyword bids, and budget ideas.  Implementing these …

PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab.  The changes will simplify the process of adding negative keywords and site placements to your campaigns.  It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before!

If you are looking to find a good way to start your advertising on the content network, a good way to do so is to …

If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to do so.

PPCBlog has a really great article on how traditional high-level marketing skills apply to PPC. …

Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on the functions that are coming with it.

The Display Network is your friend and Mike …