Archive for the ‘PPC News Round Up’ Category

You just got assigned to manage a PPC account, now what? Josh Dreller provides great suggestions on how to approach the research process when you’re building your PPC accounts. This is a good read even if you’re a PPC veteran looking to expand your accounts.

Though this may leave you with more questions than answers it’s worth a mention. Apple announced this week that they will be launching a mobile advertising platform. What fun!? It will be interesting to …

The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their reps, check out what they had to say.

According to this post from Portent Interactive, the match type you use for your PPC …

Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them.

As part of the “PPC Academy” series, Search Engine Land reminds us to utilize web analytics to get hints on …

Do you pause keywords solely due to low conversion rates? In his  post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to  start unpausing some of your keywords.

It’s important to pay attention to click-through rate in your PPC campaigns, as it’s a factor in Quality Score and can be an indication of the general quality of …

Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great  post from Search Engine Land that dives into some performance data behind both short and long tail keywords.

Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into this new space. Search Engine Watch’s Parks Blackwell encourages search marketers to leverage low CPC’s …

Local search might be a great way to boost your clients’ campaigns.  Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot.

Get your Google click to call deal while you can! Search Engine Watch has a useful post this week on Mobile PPCall and Click to Call Pricing. …

The importance of strong keyword grouping and organization extends past the Google AdWords interface.  How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages.

Google Adwords is rolling a new feature to their Opportunities Tab on the interface. The new “Bid Ideas” feature helps identify opportunities to adjust your …

There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog.

In his post Review Your PPC Keywords, Jason Tabeling from Search Engine Watch, reminds us to pay close attention to the keywords …

Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king.

Users quickly judge your brand when they reach your PPC landing page. To get the most from your campaign, make sure you are meeting users’ expectations. Don’t use pages …

You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually.  Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results.

With 350 millions users, Facebook is hard to ignore – even for PPC. This post on Search Engine Land shows some interesting stats for traditional campaigns, and the boost a Facebook campaign was able to give them.

With …