- Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms, Slawski outlines a few highlights from the paper – a very interesting read!
- If only we could dress our PPC ads in bright orange – RevenueWire posted this week on How to Make Your PPC Marketing Stand Out in a Crowd. The post offers what questions you need to ask yourself and how you can research others to …
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Archive for the ‘PPC News Round Up’ Category
The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.
PPC Hero News Roundup For 9/18/09
September 18th, 2009 | Buki | PPC News Round Up
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PPC Hero News Roundup for Friday 9/11/09
September 11th, 2009 | Buki | PPC News Round Up
- We’ve now entered the last quarter of the year – you know, the one packed with all the holidays and shopping days? It’s time to start thinking about and planning seasonal campaigns for clients. Some obvious – and not-so-obvious – dates to mark on your calendar should help get you started.
- New reporting features are always welcome, especially from Yahoo. Their new Ad Delivery Report now shows you where your ads were displayed and performance data on these URLs – all very useful in determining where your traffic is coming from and whether or not it’s qualified.
- In a …
PPC Hero News Roundup for Friday 9/4/2009
September 4th, 2009 | Buki | PPC News Round Up
- If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language – understanding the language of your customers and enforcing the bond between ad and landing page.
- Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on landing page optimization. This post focuses on how a PPC manager can get landing page changes made when working with slow-moving clients.
- Adam Goldberg has written the second part of his ‘Giving Credit to Keywords Where …
PPC Hero News Roundup for Friday 8/28/2009
August 28th, 2009 | Buki | PPC News Round Up
- In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid search and the tactics that can be used to solve them.
- The Rimm-Kaufman group conducted a small study considering the impact of geographic demographics on search user behavior in regard to PPC ads. It’s always interesting to get someone’s (data-based) take on when and where geo-targeting does and doesn’t make sense.
- Some interesting insights (and questions) from Search Engine Land: …
PPC Hero News Roundup for Friday 8/21/2009
August 21st, 2009 | Buki | PPC News Round Up
- The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you.
- Want to optimize your PPC landing page, but aren’t exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization tips to help increase conversions, which includes such great suggestions as, “Don’t be loud.”
- It’s been proven that searches in MSN/Bing are leaning towards more bargain deals over high prices luxury items. In this post Libby Thomas gives some pointers on increasing …
PPC News Roundup for Friday 8/14/2009
August 14th, 2009 | Buki | PPC News Round Up
- Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool for click-through rates.
- A study over at Bing.com says they’re seeing a 23% increase in ROI in Bing.com over Live search. They claim that Bing’s user interface is likely to be responsible for the lift. However keep in mind this was only a 2 week study. So don’t go shifting your PPC budgets around …
PPC News Roundup for Friday 8/7/2009
August 7th, 2009 | Buki | PPC News Round Up
- Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left.
- Interested in more details on the Yahoo-Microsoft agreement? Search Engine Land’s post “Micro-Hoo: The Details Emerge With SEC Filing” highlights some of the specifics from the SEC filing. Interesting read if you can wade through some of the legal language.
- When was the last time you went into a store, filled your shopping cart, and then just decided to walk away – leaving …
PPC News Roundup for Friday 7/31/2009
July 31st, 2009 | Buki | PPC News Round Up
- Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It’s a fairly long post, but some good information nonetheless.
- Matt Cutts has a neat little poll going on Who Came out ahead in the Microsoft-Yahoo deal? With over 1,300 votes, 80% say Microsoft came out ahead and 20% think Yahoo did. Apparently investors agree, and Microsoft’s Steve Ballmer doesn’t understand why.
- Brian Clark from Copyblogger breaks down the types of customer motivation that translate into your ability to …
PPC News Roundup for Friday 7/24/2009
July 24th, 2009 | Buki | PPC News Round Up
- The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones typing in ‘clothes for kids’ or ‘pc laptops’, then they ask for the parents to go online and buy them. Another tip is to go for the long tail and write your ads as if you have a variety of products to choose from.
- Some good news for those Google conversion optimizer users – …
PPC News Roundup for Friday 7/17/2009
July 17th, 2009 | Buki | PPC News Round Up
- Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they’ll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit.
- Brad Geddes talks about the new Google trademark policy and find Google is actually following their own rules. Brad goes over the new rules for trademarks and shows a test he did to see if by following their policy would really work by having Google in his ad text.
- A new beta feature was introduced …
