Google Ads, PPC Strategy
From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice... Read More »
Google Ads, PPC Strategy
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice... Read More »
PPC Advice, PPC Strategy
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps. Read More »
Audience Targeting, Facebook
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising. Read More »
Basic PPC Strategies, Google Ads
In this monthly post, we bring you the latest from all of the major ad platforms. Read More »
Automation, Conversion Rate Optimization
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020. Read More »
Basic PPC Strategies, PPC Advice
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels. Read More »
Facebook, PPC Strategy
Facebook ads are an effective and affordable way marketing method. Here are six essential strategies every ecommerce brand needs in 2020. Read More »
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