PPC Strategy, Tools
Introducing the Ad Gallery
A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon. Read More »
PPC Strategy, Tools
A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon. Read More »
PPC Strategy, Search
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up. Read More »
Ad Settings, PPC Strategy
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360. Read More »
Hired Guns: Working With a PPC Agency, Opinion
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional. Read More »
PPC Strategy, Search
Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads. Read More »
Basic PPC Strategies, PPC Strategy
When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error Read More »
Audience Targeting, PPC Strategy
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists. Read More »
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