Basic PPC Strategies, Google Ads
6 Tactics to Dominate Local PPC
From location and call extensions to local service ads, learn six approaches to dominate local PPC. Read More »
Basic PPC Strategies, Google Ads
From location and call extensions to local service ads, learn six approaches to dominate local PPC. Read More »
Bid/Budget Management, PPC Strategy
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed. Read More »
Basic PPC Strategies, Google Ads
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to... Read More »
Advanced PPC Strategies, PPC Strategy
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent intermediary to help curate customized... Read More »
Google Ads, PPC Strategy
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables... Read More »
Google Ads, How To
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight through strategic implementation. Read More »
Basic PPC Strategies, PPC Opinion
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides. Read More »
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