On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions as a cumulative total, advertisers can now track various actions independent of each other.
You can now define the actions that are most important to your business and track conversions on each of those actions independently.
Conversions can now …
Archive for the ‘Reporting / Conversion Tracking’ Category
You could have the best PPC setup around, but if you aren’t able to track conversions and analyze your pay-per-click reports, it really doesn’t matter, now does it? These articles will walk you through the plethora of reports available from the PPC search engines, providing information on which reports are most important and tips for using those reports to their full potential. And with a handful of resources for conversion tracking thrown in, this category will provide you with plenty of insight to get the most out of your KPI’s.
Check This Out! Identify Unique Conversion Actions with Google AdWords
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Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN’s adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain how to use tagging URLs to track keyword …
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren’t always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for fine-tuning and perfecting their paid-search campaigns. This includes data like bounce rate, time on site or goal funnel visualizations. For advertisers who are using Analytics in tandem with their AdWords PPC account, the process for …
2 Major Reasons Why You Should Run a Search Query Report Today!
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to the reports tab, and selecting Search Query Performance Report.
If you’ve run a search query report in Google Adwords you very well may be aware that there are some problems with the report. For example, a good …
How to Set Up Conversion Funnels in Google Analytics
February 18th, 2008 | Amber | Reporting / Conversion Tracking
What is a conversion funnel?
A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the conversion process.
How can a conversion funnel help increase my conversions?
Conversion funnels can …
Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame.
This came up about a month ago when I noticed the conversion column was missing in the Dashboard of my Yahoo! account. I knew I had not only turned on conversion tracking a while ago but you also have to enable it,
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Google’s Search Query Performance
Last week Google unveiled yet another exciting reporting function for AdWords: Search Query Performance. This report provides the actual search queries that triggered ads (and received clicks) on the Google network. Advertisers can break the information down with the usual metrics like clicks, impressions, CTR, etc. But what makes this report really special is that it includes conversion data and match type. Additionally, this report can be run at the Ad, Ad Group, Campaign and Account …
Yahoo! Search Marketing, Conversion Counter and Chicken Little – Oh My!
“The sky is falling! The sky is falling!” This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At the end of the blog post, the writer reminded us all to switch our conversion tracking codes over to take full advantage of Yahoo!’s new analytics prowess. And then it got interesting:
“The …
Impression Share, Takin’ it to the Streets
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn’t pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost impression share by rank and budget. Well, I may have ignored this little …
Placement Performance Reporting
What is it?
Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of Google’s content network.
What will you find in this report?
- Domain and URL of content sites where your ads displayed.
- Ad variation (i.e.
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