There’s always new PPC tools, doodads, widgets, and whathaveyou’s coming out. We review these pay-per-click tools and write about what benefits they may or not provide to your PPC efforts.
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start.
Google Adwords Display Network
So what is the display network (previously known as the content network, and honestly, I’m still trying to get used to the name change)? It is the large collection of websites that are in a partnership with Google, and display Google Adwords Ads.
When advertising …
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As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data feed within a Google Merchant Center. By taking advantage of these new features your product images will show along with price, allowing customers to make shopping decisions before costing you money by clicking on your ad, thereby saving you money …
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at Google must have been listening because this morning when I sat down at my desk, there it was: Google’s Contextual Targeting Tool.
This new tool allows users to quickly and easily create keyword lists to run on the Google Display …
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. Most times, this leads to a frustrating conversation, and hours of pondering as to how to …
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits of using Facebook in previous posts, but now I’ll walk you through the few simple steps to getting started.
Dashboard
When you first log in you will see a simple dashboard that gives you a high level view of typical campaign KPIs …
Increase your click through rate using Bing’s dynamic insertion. Here’s a step-by-step guide with everything you need to know to get started.
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively.
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I would follow up my original post with some additional tips …
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I can’t help you learn about everything right now, I can share some insight into a few of the tools we use most for our …
In order to get the best results from your PPC campaign, it is important to always test new things. Test keywords, ads, settings, budgets, keyword bids, etc. – if it is something you can change, you should test a variation. The trouble is, it is often difficult to determine if the change you made is really a success or if other factors are contributing. For instance, maybe you increased bids and saw an increase in conversions – we can assume …
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