There’s always new PPC tools, doodads, widgets, and whathaveyou’s coming out. We review these pay-per-click tools and write about what benefits they may or not provide to your PPC efforts.
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay for now, next please. While I like staying busy, there’s a serious danger in this constant engagement: if you move too quickly, and think about too much, …
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Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google Trends is that it allows you to “see what the world is searching for.”
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking.
Once you have your Google Ad Words account linked with your Google …
The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position.
The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase is optimizing the campaign, which includes: trimming the unprofitable keywords, expanding the profitable ones, adjusting ad-copy and keyword bids until you …
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! …
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords.
Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn’t always the case. When you add keywords to the discussion of SEM and profitability, the difficulty level can multiply rather quickly! Through the years, search marketers …
Wouldn’t it be great to know what keywords your competitors are using with just one click? What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors?
If you aspire to optimize your site without spending a lot of money and time, SEMRush.com is the first and steady step to your success.
Developed by the creators of SEOquake FireFox extension and SEOdigger tool, SEMRush allows you to check the …
Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your arrival to the site, your greeted with straightforward, uncomplicated instructions and user interface. As you can see, all you need to do to …
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool.
Utilizing your AdWords reports and your Analytics program, you may be able to determine when your ads perform best on Google. And there could …
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire.
However, Google recently released a beta of Custom Reporting, which allows you to quickly and easily plug the metrics (typically …
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