There’s always new PPC tools, doodads, widgets, and whathaveyou’s coming out. We review these pay-per-click tools and write about what benefits they may or not provide to your PPC efforts.
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. And surprise, surprise – I …
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Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or Yahoo, but I’ll take every tool they give me in order to my campaigns more successful.
Currently, this Beta is by initiation only, so if you want on board you’ll need to contact your Customer Representative. And if you don’t have
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I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how changes you make to your account effect your account performance. “These graphs will give you greater visibility into event causality and arm you with insight into how the changes you make impact your account’s performance,” says Google.
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About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps there are areas you need to work on where you fall short; like having a higher
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Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your site’s stats compare against other industry verticals. Once you opt in to ‘share’ your data you will be able to compare your site’s visits, pageviews, pages per visit, bounce rate, average time on site, and number of new
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For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don’t always work in the editor. **Gasp!**
Occasionally, I still work in the AdWords interface to make changes or create new campaigns. The …
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can’t determine which is the parent ad group? I’ve encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. It’s the ‘Convert Third Party Campaigns’ tool under the import feature of the Yahoo! …
We write a lot about Google AdWords’ Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we’ll continue to help turn your campaigns into well-oiled machines.
As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their own devices …
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later refined my lists, deleted poor keywords and raised bids on better performing keywords. It was a ‘wait and see’ strategy.
This strategy wasn’t really working out too well. I was spending more time refining my keywords afterwards than if I were
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I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to use it.
What is the Google Adwords Campaign Optimizer? The campaign optimizer tool is a fairly new, free tool within the Adwords interface. You can access this tool while either in a campaign or
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