PPC Strategies & Pay Per Click News | PPC Hero » Webinars

Free Ad Writing and Testing Webinar

Bethany Harvey — Wed, 25 Jan 2012 15:00:31 +0000

Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we’re not stopping! Next up in our webinar series, Kayla will present “Ad Writing and Testing- Benefits and Best Practices.” This session will cover basic to advanced best practices and strategies, so all levels of expertise are encouraged to attend!

Join us Monday, February 20 from 5:00-6:00 EST. Register HERE!

Features and Benefits of attending this session:

Preview a checklist for ad writing best practices
Learn effective ad writing techniques to increase ROI, increase QS, and decrease CPC
Receive a manageable calendar of how to test accurately

Increasing PPC Budgets Webinar Recording

Bethany Harvey — Tue, 24 Jan 2012 19:30:16 +0000

View the recorded session of our “When and How to Increase PPC Budgets” webinar!
In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his past experiences. Use the session as professional development for yourself or for a staff of PPC managers.

Thanks to everyone who participated in the webinar, and we hope to see you next month for our “Ad Writing and Testing- Benefits and Best Practices” webinar with Kayla! Register HERE!

Interview with Webinar Presenter- When and How to Increase PPC Budgets

Bethany Harvey — Tue, 17 Jan 2012 15:30:27 +0000

Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There’s still time- Register here!

Features and Benefits:

Discover our 3 tricks for ensuring increased revenue and profits!
This webinar is specific enough to be immediately actionable, yet still broad enough to apply to any account in the future
Learn what reports to show your clients to justify increased budget- save their time and yours!
Get tips for effectively selling to a client- even if you’re selling yourself
Get questions answered in real-time!

Join us Monday, January 23 from 3:00-4:00pm EST!
Register here!

When and How to Increase PPC Budgets- Webinar

Bethany Harvey — Sat, 17 Dec 2011 15:00:50 +0000

Spend more, make more, right? Unfortunately, increasing your budget doesn’t always lead to more revenue. But, if you use historical performance, identify profitable opportunities, and our tricks for ensuring more budget equals more revenue, you are more likely to see your profits grow with your PPC budget.

Calling all agencies, internal PPC managers, and anyone holding marketing purse strings! If you’ve ever been disappointed in the lack of results after increasing your budget, or if you have been contemplating the next step in expanding your campaigns, this webinar is for you! We will give you specific tools for identifying when it is time to increase budgets and how to use that extra money wisely.

Join us Monday, January 23 from 3:00-4:00pm EST!

CLICK HERE TO REGISTER TODAY!

Features and Benefits:

Discover our 3 tricks for ensuring increased revenue and profits!
This webinar is specific enough to be immediately actionable, yet still broad enough to apply to any account in the future
Learn what reports to show your clients to justify increased budget- save their time and yours!
Get tips for effectively selling to a client- even if you’re selling yourself
Get questions answered in real-time!

Budget and Bidding Webinar Recording!

Bethany Harvey — Fri, 16 Dec 2011 13:40:23 +0000

Yesterday, Jessica Cates hosted a webinar on how to budget and bid successfully. She discussed bidding strategies, finding your account “sweet spot,” and most importantly, calculating and improving your return. We want to thank everyone who participated and asked some great questions! For those of you who could not attend, we missed you! And, because we don’t want you to miss out, you can still view the session by clicking the link below. Enjoy!

View the webinar recording HERE!

Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!

Bethany Harvey — Fri, 02 Dec 2011 20:11:50 +0000

Do you want to know:
- Budget tactics and bidding options available to PPC managers?
- How to find the bidding “sweet spot” for your PPC account?
- How to calculate your return on ad spend?
- How to improve that ROAS?

If you answered YES! to any of the above, you should join Hanapin Marketing Account Executive Jessica Cates as she walks you through the facets of budgets and bidding in paid search marketing. Through a combination of case studies and strategies, you will learn budgeting and bidding options, as well as how to find the bidding “sweet spot” for your PPC account. You will then dive into calculating and improving your ROAS.

Join us Thursday, December 15 from 1:00 pm to 2:00 pm EST.

CLICK HERE TO REGISTER TODAY!

Webinar Recording Available!

Bethany Harvey — Wed, 30 Nov 2011 17:58:15 +0000

For those of you who were not able to attend last night’s live webinar, have no fear! Below is a link to watch the recorded session. Abby discusses Account Structure best practices, common Quality Score misconceptions, and tips to improve Quality Score! Enjoy!

https://www3.gotomeeting.com/register/364218934

The First of Free Webinars Presented by Hanapin Marketing! Register for Insider Tips!

Laura Johnston — Tue, 08 Nov 2011 19:00:02 +0000

Hanapin Marketing is excited to announce our first-ever webinar, Tips to Boost Quality Score: Structuring Your Account for Success. We’ll begin by briefly covering account structure and settings best practices, then we’ll dive into how to analyze your account’s Quality Score and offer tips for improving account structure to boost Quality Score. We’ll include a step-by-step process for analyzing account Quality Score, as well as offer some likely little-known tips about this obscure metric. Join us Tuesday, November 29 from 5:00 – 6:00 p.m. EST.

After registering you will receive a confirmation email containing information about joining the webinar.

System Requirements

PC-based attendees

Required: Windows(R) 7, Vista, XP or 2003 Server

Macintosh(R)-based attendees

Required: Mac OS(R) X 10.5 or newer

Some PPC Webcasts/Podcasts You Should Check Out!

Joe — Tue, 15 Sep 2009 19:06:13 +0000

This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one!

Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, and run between 35-50 minutes.

PPC: Not Just About the Numbers
September 22
Alissa Ruehl, speaker

PPC Negative Keywords: Maximizing the Positive Effect
October 13
Ken Jurina, speaker

PPC Bid Management Rules That Actually Work
October 20
Adam Scott Riff, speaker

Registration and info at http://searchmarketingnow.com

AND don’t forget that David Szetela has very good regular podcast series called “PPC Rockstars.” This series airs every Monday but you can check out the archive at the PPC Rockstar website.

Enjoy!

Free Technology Webinars for Small Businesses and Non-Profits

Jessica Niver — Tue, 07 Apr 2009 14:54:22 +0000

On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online.

The Talking Tech series of webinars were developed in order to allow technology industry innovators to offer business, non-profit, education, and government leaders technology tips and techniques that can increase the efficiency and effectiveness of their organizations. They’ll be held on the second Wednesday of each month from April-July, beginning at noon Eastern time. Each session will be composed of three 15 minute webinars as well as a Q&A session with each presenter- if you miss a presentation at its scheduled time, they will each be available online for later viewing!

Our president and CEO, Pat East, will be speaking about a topic he’s thoroughly familiar with: making SEO and PPC strategies work for businesses and organizations with different objectives and needs. He’ll discuss how to individualize these strategies to maximize internet marketing success for your goals. Other presentations on April 8 will cover basic video marketing techniques by Cantaloupe and online data collection methods by FormSpring.

Presenting throughout the series will be leaders from the following companies:

Lessons from this series of webinars can be applied to helping any type or size organization reach its technological objectives- visit Talking Tech to learn more and register!