Archive for the ‘Yahoo! Search Marketing’ Category

On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists.  You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo’s new display advertising is that it’s not connected to your Yahoo sponsored search account – mainly because you don’t have to have a Yahoo sponsored search account to advertise via display ads.

It’s easy to track …

There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely.

Unfortunately, a number of these items are a result of shortcomings within Yahoo’s platform. Let’s face it: their interface isn’t as easy-to-use, transparent, or streamlined as Google Adwords’ interface which leaves them with a serious disadvantage (not to …

In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns.

The blog is titled, “You’re Doing it Wrong”, 5 common mistakes that can hurt your ads’ performance.

Most of the blog post is great. Points 1 through 3 are definitely best practices used among many good PPC advertisers. However, it’s points 4 and 5 that I’m having …

Yahoo’s reporting isn’t necessarily broken but the majority of accounts are seeing significant reporting delays that stem back as far as Thursday afternoon. On Friday, we thought it might just be a fluke but when we got in to the office this morning, all of our Yahoo stats were down significantly. And this is due to the fact that none of our accounts have logged any conversion data since Thursday (4/10).

I spoke with my customer representative at Yahoo. He said …

I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that my ads are too low of quality. Wh-what? Yahoo! must think my PPC accounts suck!
Email 1: Your Bids are Lower on Average than Most of Your Competitors

Email 2: Low Ad Quality may be Causing You to …

Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here’s what they are:

1.       Day Parting:  Yahoo! has officially opened up their targeting preferences to certain times of the day.  This is the exact same concept of Google’s ad scheduling.  You can go in at the campaign level and select certain hours of the day that you would like to increase your bids.  If you find that people convert more frequently during …

Last summer, we wrote about Yahoo’s ad profiling program. This is a quick reminder that you need to be vigilant when monitoring for changes that Yahoo makes to your PPC campaign without your knowledge or consent.

What is Ad Profiling? Yahoo will go into your account to pause “poorly-performing” keywords (keywords with a low click-through rate) and pause “poorly-performing” ad texts.

Also, lets review the core intention of Ad Profiling, as stated by Yahoo: Our primary goal is to preserve the …

Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected.

Just for clarity sakes, I will sample directly from the Yahoo notification:

“As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.

The decision to close Content Match underlines our commitment to focus on our …