If you are looking for helpful, insightful tips and strategies for your Yahoo! paid search campaign, PPC Hero is here to help. As you can see, we discuss Yahoo! PPC frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Yahoo! Search Marketing campaign a success!
Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed.
This time around, Yahoo hasn’t made significant changes that will directly effect your search marketing campaign. Most of the changes in the new version of the Terms and Conditions are related to the dissolution of Overture …
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On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only to search-log data but also page views, page clicks, ad views, and ad clicks.
The European Union has expressed concerns on multiple occasions over the use of data collected by search engines, and the potential for this data to …
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below):
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is …
We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra clicks and spend with zero conversions via the content network, which was completely out of the norm. At the time, I went ahead and paused the content …
One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated). After the upgrade, the big CM went belly up. So, it’s with a grain of salt that I take in Yahoo!’s optimistic announcement of their Content Match improvements. My skepticism aside, I’m actually intrigued …
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be successful at bulk uploading your Google Adwords campaigns into Yahoo, first you must have the import feature in Yahoo before you can use the Convert third party …
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn’t hire to kill the weeds, even if it means sacrificing the roses. What does that even mean? Read on.
Upon closer …
Don’t worry, all that studying for the Yahoo! Ambassador test hasn’t gone to waste completely. Even though Yahoo announced today that they’re terminating their Ambassador program, you have until July 31st to complete the training and take the test to become eligible to be an Ambassador only if you have already registered. Once certified, landing pages will be delivered to new Ambassadors no later than August 31, 2008.
This is the explanation we got from Yahoo on why the …
If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks.
Last month I reported that Yahoo was going to automatically optimize your search marketing campaign without you. Just last Friday I ranted on how Yahoo’s new market reserve price killed one of my campaigns. The …
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the quality of advertising within their paid listings. For the most part, this new system hadn’t seriously affected our campaigns until yesterday when many of my “main” keywords for one of my clients were …
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