If you are looking for helpful, insightful tips and strategies for your Yahoo! paid search campaign, PPC Hero is here to help. As you can see, we discuss Yahoo! PPC frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Yahoo! Search Marketing campaign a success!
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn’t sure in which direction to head. I had keyword block, much like writer’s block.
However, I’m not afraid to request assistance so I asked …
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Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how this information is helpful for your PPC campaign.
Definition: An assist is an action that does not generate a conversion, but contributes to a conversion (or assists with a conversion). Here is the breakdown:
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client’s database for that day. I soon realized that I was dealing with a ghost in the machine, or phantom conversions within my Yahoo campaign. But there is no reason to be scarred; these phantoms will not physically harm you, but they may haunt …
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn’t intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account or even …
Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content!
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of how your ad will be effected by this ad delivery alteration (borrowed from the YSM blog):
Consumers have countless reasons not …
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I’ve grown to trust the new look, feel and usability of Yahoo!’s new advertising platform.
Along the way I’ve been able to laugh, cry and learn right along with everyone else in the industry. …
Yahoo’s caste system may not be known by everyone so I thought it would be helpful to shed some light on the various tiers of their accounts. This information originally appeared in Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface. But before we get the tier break down, here are a few things to keep in mind regarding your account status:
“The sky is falling! The sky is falling!” This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At the end of the blog post, the writer reminded us all to switch our conversion tracking codes over to take full advantage of Yahoo!’s new analytics prowess. And then it got interesting:
“The …
Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion:
“My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy.”
After reading both the forum discussion and the blog post, I decided to see if this observation held any merit. My first thought …
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