We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main sites url (www.example.com) and I want the destination to be …
Archive for the ‘Yahoo! Search Marketing’ Category
If you are looking for helpful, insightful tips and strategies for your Yahoo! paid search campaign, PPC Hero is here to help. As you can see, we discuss Yahoo! PPC frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Yahoo! Search Marketing campaign a success!
4 Ways to Enhance Your Performance in Yahoo!’s Panama
April 29th, 2007 | Joe | Yahoo! Search Marketing
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!’s new interface – as I’m certain most online marketers are still trying to gain their bearings as well. Recently we released our handbook, Welcome to the Panama Jungle: a user’s guide to Yahoo!’s new interface, where we talk about the ins and outs of Panama. However, I’m going to discuss four ways you can easily enhance your performance (that are …
Setting Up an International Yahoo! PPC Campaign
April 23rd, 2007 | John | Yahoo! Search Marketing
The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research and consternation, I set up an account with Yahoo! UK for one of my clients.
The client in question already …
The Long and Short of It
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups are served with specified ad texts.
Within Panama each ad description is allotted one headline, two ad texts, a display URL, and a destination URL. Users have the option of using a short ad text and a long ad
…
Light Sabers at the Ready! The “Empire” Is On the Move.
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s third-party import tool. As part of the roll out of the Panama interface, Yahoo! included the option for advertisers to take existing campaigns (namely Google Ad Words campaigns) and push them in–no questions asked. At the onset, …
Yahoo! Performing System Updates This Weekend
March 29th, 2007 | John | Yahoo! Search Marketing
Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:Friday, March 30th from 8 pm Pacific Time to 2 am Pacific TimeSaturday, March 31st from 3 pm Pacific Time to 9 pm Pacific TimeRest assured that come Monday morning, I’ll be perusing my Yahoo! PPC accounts for …
It Ain’t Easy, but You Can Move Keywords in Panama
March 27th, 2007 | John | Yahoo! Search Marketing
Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is impossible to move a keyword from one ad group to another without deleting the keyword and reinserting it in a new location. Various calls by our staff to Yahoo!’s support have covered this topic.
One possible solution
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Panama Is Coming Again!
March 23rd, 2007 | Joe | Yahoo! Search Marketing
I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US advertisers (aside from being slightly anglicized) so there aren’t any new developments regarding the migration process. Finally, the USA has an export of epic proportions to volley back at those Brits… of course, The Beatles, Led Zeppelin, the Rolling Stones, …
The Long and Short of It (Ad Text Lengths within Panama)
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with specified ad texts.
Each ad description is allotted one headline, two lines of ad text, a display URL, and a destination URL. Advertisers have the option of using a short ad text and a long ad text. The short description can …
