Comments for PPC Strategies & Pay Per Click News | PPC Hero http://www.ppchero.com Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on Tips for Shaking Off PPC Frustration by Renegade Advertising http://www.ppchero.com/tips-for-shaking-off-ppc-frustration/comment-page-1/#comment-183267 Renegade Advertising Fri, 10 Feb 2012 16:50:00 +0000 http://www.ppchero.com/?p=12081#comment-183267 Hey Jeff I had a similiar scenario for my campaign.... The first one and half month it was great... then I noticed the decline in the clicks and ctr..... so  I kept scratching my head.. well I went in and did some new adcopy, added some keyowrds, and changed the keyword match type.... within a week  I saw my CTR climb again.. Great Post Hey Jeff
I had a similiar scenario for my campaign…. The first one and half month it was great… then I noticed the decline in the clicks and ctr….. so  I kept scratching my head.. well I went in and did some new adcopy, added some keyowrds, and changed the keyword match type…. within a week  I saw my CTR climb again.. Great Post

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Dovid Jaeger http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183233 Dovid Jaeger Fri, 10 Feb 2012 01:24:00 +0000 http://www.ppchero.com/?p=12310#comment-183233 Our cheap and easy workaround is we add CPA or revenue targets at the ad group level. Once we do that, we have a report at the ad group level that sais what the CPA is based on the AOV of that product / transaction. A little too narrow, but it does the trick Our cheap and easy workaround is we add CPA or revenue targets at the ad group level. Once we do that, we have a report at the ad group level that sais what the CPA is based on the AOV of that product / transaction. A little too narrow, but it does the trick

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Sarah http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183210 Sarah Thu, 09 Feb 2012 16:22:00 +0000 http://www.ppchero.com/?p=12310#comment-183210 I'll definitely look into this. Thanks! I’ll definitely look into this. Thanks!

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Tamsin Mehew http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183209 Tamsin Mehew Thu, 09 Feb 2012 16:15:00 +0000 http://www.ppchero.com/?p=12310#comment-183209  It doesn't have to be static. If you've got ecommerce tracking in Analytics and you try to import conversions from Analytics (rather than using AdWords conversion tracking code) then there'll be a conversion with a name like 'Transactions (profile name)', and the value of each Transaction conversion is how much the transaction actually was.  It doesn’t have to be static. If you’ve got ecommerce tracking in Analytics and you try to import conversions from Analytics (rather than using AdWords conversion tracking code) then there’ll be a conversion with a name like ‘Transactions (profile name)’, and the value of each Transaction conversion is how much the transaction actually was.

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Sarah http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183205 Sarah Thu, 09 Feb 2012 15:01:00 +0000 http://www.ppchero.com/?p=12310#comment-183205 Thanks, RDC. The particular client I was doing these reports for wasn't utilizing conversion tracking in AdWords, so this was my work-around since I had access to their Analytics data. But perhaps we'll implement this in the future! Thanks, RDC. The particular client I was doing these reports for wasn’t utilizing conversion tracking in AdWords, so this was my work-around since I had access to their Analytics data. But perhaps we’ll implement this in the future!

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Sarah http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183204 Sarah Thu, 09 Feb 2012 14:54:00 +0000 http://www.ppchero.com/?p=12310#comment-183204 Thanks for your feedback! I like to do my bid changes based on revenue, so for me the extra effort is worth it to create a spreadsheet I can use to make my bid changes. The custom report you  mention above wouldn't include campaign/ad group data, so it wouldn't be useful to me in terms of making account adjustments. Thanks for your feedback! I like to do my bid changes based on revenue, so for me the extra effort is worth it to create a spreadsheet I can use to make my bid changes. The custom report you  mention above wouldn’t include campaign/ad group data, so it wouldn’t be useful to me in terms of making account adjustments.

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Sarah http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183203 Sarah Thu, 09 Feb 2012 14:53:00 +0000 http://www.ppchero.com/?p=12310#comment-183203 Hi Tamsin - conversion values in AdWords must be set as a static value per conversion, so this can be tricky in eCommerce unless you're only advertising one product with the same value. I'm advertising multiple products with different values across the same campaigns and ad groups, so for me this isn't an effective way to truly monitor revenue. Hi Tamsin – conversion values in AdWords must be set as a static value per conversion, so this can be tricky in eCommerce unless you’re only advertising one product with the same value. I’m advertising multiple products with different values across the same campaigns and ad groups, so for me this isn’t an effective way to truly monitor revenue.

]]> Comment on When to Pause or Delete Ads & Keywords To Save Your Quality Scores by Bethany Bey http://www.ppchero.com/when-to-pause-or-delete-ads-keywords-to-save-your-quality-scores/comment-page-1/#comment-183201 Bethany Bey Thu, 09 Feb 2012 14:50:00 +0000 http://www.ppchero.com/?p=4684#comment-183201 Hi Marc, I download all my deleted keywords to an excel spreadsheet every so often and try to make notes of why they were removed from the account. Then I can easily sort through these keywords when I want to add new ones to cross check. Hi Marc,

I download all my deleted keywords to an excel spreadsheet every so often and try to make notes of why they were removed from the account. Then I can easily sort through these keywords when I want to add new ones to cross check.

]]> Comment on Mark Zuckerberg and Paid Search by Robert Boyd http://www.ppchero.com/mark-zuckerberg-and-paid-search/comment-page-1/#comment-183199 Robert Boyd Thu, 09 Feb 2012 14:24:00 +0000 http://www.ppchero.com/?p=12212#comment-183199 Thanks for the comment. I don't disagree but I also haven't been harmed by their privacy policy in any way and I can't think of anyone I know who has been either.  Thanks for the comment. I don’t disagree but I also haven’t been harmed by their privacy policy in any way and I can’t think of anyone I know who has been either. 

]]> Comment on Let’s Stay Together: Merging AdWords & Analytics Reporting by Tamsin Mehew http://www.ppchero.com/let%e2%80%99s-stay-together-merging-adwords-analytics-reporting/comment-page-1/#comment-183196 Tamsin Mehew Thu, 09 Feb 2012 11:06:00 +0000 http://www.ppchero.com/?p=12310#comment-183196 Nice post! But if you import conversions from Analytics into AdWords, won't the transaction value be imported too (in the 'Total conv. value' column)? Nice post! But if you import conversions from Analytics into AdWords, won’t the transaction value be imported too (in the ‘Total conv. value’ column)?

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