Comments on: When Are Conversions Attributed to Your PPC Campaigns? http://www.ppchero.com/conversion-attribution-in-adwords/ Heroic Feats of Pay Per Click Management Mon, 23 Aug 2010 17:59:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kerry Dye Vertical Leap http://www.ppchero.com/conversion-attribution-in-adwords/comment-page-1/#comment-42496 Kerry Dye Vertical Leap Wed, 10 Jun 2009 11:23:36 +0000 http://www.ppchero.com/?p=3043#comment-42496 @Tribal - Google Analytics is different. Analytics credits the conversion at the time of the conversion to the LAST WAY the customer entered your site. So in the example, if they entered your site on the 24th by typing your company name into Google, it would be tracked in Analytics as an organic conversion. Google Analytics therefore will show less Adwords conversions than your Adwords account. @Tribal – Google Analytics is different. Analytics credits the conversion at the time of the conversion to the LAST WAY the customer entered your site. So in the example, if they entered your site on the 24th by typing your company name into Google, it would be tracked in Analytics as an organic conversion. Google Analytics therefore will show less Adwords conversions than your Adwords account.

]]> By: Ellerton Whitney http://www.ppchero.com/conversion-attribution-in-adwords/comment-page-1/#comment-35793 Ellerton Whitney Fri, 10 Apr 2009 14:49:22 +0000 http://www.ppchero.com/?p=3043#comment-35793 This post highlights the importance of tracking ALL your clicks that lead to conversions! If someone clicks on three different ads and three different keywords, and AdWords only attributes the conversion to one keyword, you could potentially cannibalize the performance of the other two keywords. And without those two keywords, the the conversion funnel may never have completed. This post highlights the importance of tracking ALL your clicks that lead to conversions! If someone clicks on three different ads and three different keywords, and AdWords only attributes the conversion to one keyword, you could potentially cannibalize the performance of the other two keywords. And without those two keywords, the the conversion funnel may never have completed.

]]> By: cris chico http://www.ppchero.com/conversion-attribution-in-adwords/comment-page-1/#comment-35736 cris chico Fri, 10 Apr 2009 05:05:09 +0000 http://www.ppchero.com/?p=3043#comment-35736 one interesting problem that i had is that the system was not tracking conversions for me on sales. only when i switched the conversion tracking to "other" with the dollar value in the amount field did the conversion tracking work. Lead conversions where being tracked fine. Not sure why this would be the case? one interesting problem that i had is that the system was not tracking conversions for me on sales.

only when i switched the conversion tracking to “other” with the dollar value in the amount field did the conversion tracking work.

Lead conversions where being tracked fine.

Not sure why this would be the case?

]]> By: Joe http://www.ppchero.com/conversion-attribution-in-adwords/comment-page-1/#comment-35663 Joe Thu, 09 Apr 2009 12:58:51 +0000 http://www.ppchero.com/?p=3043#comment-35663 @ Tribal: Within AdWords, I believe the conversion is attributed to the first click so this would include the keyword and ad that was clicked upon. This is why one way that Yahoo is very helpful because they provide assists which show if a keyword was clicked on but the user converted on a another keyword. @ Loric: Very good point! We have often written about the buying cycle and the importance have been visible at each stage. :) @ Tribal: Within AdWords, I believe the conversion is attributed to the first click so this would include the keyword and ad that was clicked upon. This is why one way that Yahoo is very helpful because they provide assists which show if a keyword was clicked on but the user converted on a another keyword.

@ Loric: Very good point! We have often written about the buying cycle and the importance have been visible at each stage. :)

]]> By: Loric http://www.ppchero.com/conversion-attribution-in-adwords/comment-page-1/#comment-35662 Loric Thu, 09 Apr 2009 12:41:13 +0000 http://www.ppchero.com/?p=3043#comment-35662 On several of my campaigns the volume of attribued conversions (30 days) could improve my conversion by 20% It means that it's important to be present during all the buying cycle. Being present today could give you conversions several days later. It's essential to have these data in mind when you check your results. On several of my campaigns the volume of attribued conversions (30 days) could improve my conversion by 20%

It means that it’s important to be present during all the buying cycle. Being present today could give you conversions several days later.

It’s essential to have these data in mind when you check your results.

]]> By: Tribal http://www.ppchero.com/conversion-attribution-in-adwords/comment-page-1/#comment-35634 Tribal Thu, 09 Apr 2009 04:31:45 +0000 http://www.ppchero.com/?p=3043#comment-35634 Joe, Great to have this information clear, handy, and in one place for reference. To follow your example for Google, if a user clicks on an ad on April 1 and then a different ad on April 15, and then makes a first conversion on April 24, which date and which ad is the AdWords conversion credited to? What about in Google Analytics? Thank you. Joe,

Great to have this information clear, handy, and in one place for reference.

To follow your example for Google, if a user clicks on an ad on April 1 and then a different ad on April 15, and then makes a first conversion on April 24, which date and which ad is the AdWords conversion credited to? What about in Google Analytics?

Thank you.

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