Comments on: Defining Negative Keyword Match Types http://www.ppchero.com/defining-negative-keyword-match-types/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Arvind Katke http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-96975 Arvind Katke Fri, 08 Oct 2010 07:02:13 +0000 http://www.ppchero.com/?p=5163#comment-96975 Hi Justin, Try using Embedded Negative Match type at first place. Negative embedded match has ability to show for every variation of a keyword, except for the keyword itself. How does negative embedded match work: * Insert -[boxing] into your ad group. * Insert “boxing” (you could also use broad match) into your ad group Also utilize Boxing as negative exact match. Hi Justin,

Try using Embedded Negative Match type at first place. Negative embedded match has ability to show for every variation of a keyword, except for the keyword itself.

How does negative embedded match work:

* Insert -[boxing] into your ad group.
* Insert “boxing” (you could also use broad match) into your ad group

Also utilize Boxing as negative exact match.

]]> By: Justin http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-96797 Justin Wed, 06 Oct 2010 21:39:15 +0000 http://www.ppchero.com/?p=5163#comment-96797 I could use some help here. I am buying the keyword kickboxing as a broad match as a way to find good keywords relating to kickboxing. However, my ads are also generating clicks on the keyword boxing. Now I was thinking of adding the broad negative of boxing, BUT I also have the keyword kick boxing. So I would think that anytime someone searches kick boxing, even though I have it in my list, it would still not show b/c I added boxing as a negative. Any thoughts? The only solution I can think of is to pull all my kick boxing keywords into their own adgroup that's phrase matched so I can add the negative to the campaign with kickboxing in it. Can anyone else think of any other way to handle this? I could use some help here. I am buying the keyword kickboxing as a broad match as a way to find good keywords relating to kickboxing. However, my ads are also generating clicks on the keyword boxing. Now I was thinking of adding the broad negative of boxing, BUT I also have the keyword kick boxing. So I would think that anytime someone searches kick boxing, even though I have it in my list, it would still not show b/c I added boxing as a negative. Any thoughts? The only solution I can think of is to pull all my kick boxing keywords into their own adgroup that’s phrase matched so I can add the negative to the campaign with kickboxing in it. Can anyone else think of any other way to handle this?

]]> By: Kai http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-91863 Kai Mon, 13 Sep 2010 04:38:10 +0000 http://www.ppchero.com/?p=5163#comment-91863 Hi, I' m new in PPC. I confuse about negative keyword type phrase. If I set "silk scarves" is negative keyword phrase type. And someone search for silk scarve my ad will appear or not ? Hi, I’ m new in PPC.
I confuse about negative keyword type phrase.

If I set “silk scarves” is negative keyword phrase type.
And someone search for
silk scarve

my ad will appear or not ?

]]> By: TurnBlue http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-85029 TurnBlue Thu, 15 Jul 2010 00:03:32 +0000 http://www.ppchero.com/?p=5163#comment-85029 Thanks Erin for the really useful post. Hopefully Bing will increase their negative keyword limit! Thanks Erin for the really useful post.

Hopefully Bing will increase their negative keyword limit!

]]> By: MaxeBiz http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-80070 MaxeBiz Wed, 05 May 2010 16:39:52 +0000 http://www.ppchero.com/?p=5163#comment-80070 Erin, A great post. Sometimes it is difficult to get your mind thinking in "negative match mode" when you spend much of the time thinking about which positive keywords to add. But both are equally important! One word of warning about Google Adwords. If you use the See Search Terms Tab then add one of the displayed keywords as a negative, AdWords only adds it as an Exact Negative, which is probably not what you really need. Keep the great posts coming! Erin,

A great post.

Sometimes it is difficult to get your mind thinking in “negative match mode” when you spend much of the time thinking about which positive keywords to add. But both are equally important!

One word of warning about Google Adwords. If you use the See Search Terms Tab then add one of the displayed keywords as a negative, AdWords only adds it as an Exact Negative, which is probably not what you really need.

Keep the great posts coming!

]]> By: Ranjan jena http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-79900 Ranjan jena Mon, 03 May 2010 08:43:57 +0000 http://www.ppchero.com/?p=5163#comment-79900 Even I would agree with Arvinds' comment. In case of negative broad keywords, for eg., the search query "paid look", the ad won't show up if any of the queries is encountered in the search by the user i.e., if the user query is "online look" or "online paid", the ad won't show up in sponsored links. Even I would agree with Arvinds’ comment. In case of negative broad keywords, for eg., the search query “paid look”, the ad won’t show up if any of the queries is encountered in the search by the user i.e., if the user query is “online look” or “online paid”, the ad won’t show up in sponsored links.

]]> By: Arvind http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-79753 Arvind Sat, 01 May 2010 04:30:41 +0000 http://www.ppchero.com/?p=5163#comment-79753 I have utilized negative keywords in many campaigns, Negative broad explanation is not matching with my experiences. E.g. If i have taken "Silk Scarves" as a negative keyword then my ads will not show for whenever "silk", "scarves" and "silk" scarves are present in the search query in any sequence. I have utilized negative keywords in many campaigns, Negative broad explanation is not matching with my experiences. E.g. If i have taken “Silk Scarves” as a negative keyword then my ads will not show for whenever “silk”, “scarves” and “silk” scarves are present in the search query in any sequence.

]]> By: Andrew@BloggingGuide http://www.ppchero.com/defining-negative-keyword-match-types/comment-page-1/#comment-79535 Andrew@BloggingGuide Wed, 28 Apr 2010 12:36:15 +0000 http://www.ppchero.com/?p=5163#comment-79535 Using Negative Keyword match types will really ensure great savings and save you from unwanted and not needed clicks. Using Negative Keyword match types will really ensure great savings and save you from unwanted and not needed clicks.

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