Comments on: How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out! http://www.ppchero.com/determine-keyword-quality-score/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Jamie http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-106780 Jamie Thu, 02 Dec 2010 22:02:30 +0000 http://www.ppchero.com/?p=2718#comment-106780 I'm finding this confusing... for instance i have a keyword in a PPC campaign that is "directly" related to the service, it is also the most popular and relevant keyword for the industry, infact i'm just going to share it here as i'm hoping i can get some good advice. the keyword is "building inspections" the business does building inspections and this is also on the home page in the content etc, it is the most related keyword phrase to the industry, yet i can never get a QS above 7/10? am i missing the plot, any advice appreciated. I’m finding this confusing…

for instance i have a keyword in a PPC campaign that is “directly” related to the service, it is also the most popular and relevant keyword for the industry, infact i’m just going to share it here as i’m hoping i can get some good advice.

the keyword is “building inspections”

the business does building inspections and this is also on the home page in the content etc, it is the most related keyword phrase to the industry, yet i can never get a QS above 7/10?

am i missing the plot, any advice appreciated.

]]> By: Chloe http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-94280 Chloe Mon, 20 Sep 2010 15:57:39 +0000 http://www.ppchero.com/?p=2718#comment-94280 Interesting, so if you set the keywords to exact match and make them highly targeted to the ad and landing page, and initially bid aggressively, quality score should improve. Interesting, so if you set the keywords to exact match and make them highly targeted to the ad and landing page, and initially bid aggressively, quality score should improve.

]]> By: Chris http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-88179 Chris Wed, 11 Aug 2010 01:42:16 +0000 http://www.ppchero.com/?p=2718#comment-88179 Total godsend of a post. I suppose I could/would have figured this out some other way, but wow does this help! I wish I had known this before I started experimenting with ads I didn't suspect would perform well, because they didn't, and now my QS is in the doghouse! Total godsend of a post.

I suppose I could/would have figured this out some other way, but wow does this help!

I wish I had known this before I started experimenting with ads I didn’t suspect would perform well, because they didn’t, and now my QS is in the doghouse!

]]> By: Greg http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-85012 Greg Wed, 14 Jul 2010 20:55:47 +0000 http://www.ppchero.com/?p=2718#comment-85012 Thanks Joe. That's certainly cleared up a few questions! In fact, I am so impressed with this post I'm going to try and find some more on your blog. Keep up the goood work. Thanks Joe. That’s certainly cleared up a few questions! In fact, I am so impressed with this post I’m going to try and find some more on your blog. Keep up the goood work.

]]> By: Chirag Sharma http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-82235 Chirag Sharma Thu, 10 Jun 2010 09:51:30 +0000 http://www.ppchero.com/?p=2718#comment-82235 Hey joe, I have some Questions 4r u , please do answer them.. 1-What to do when the status of the keywords in the Adwords a/c says that "Rarely shown due to low quality score" how to increase it? 2-and why does it says that my keywords are not relevant?? 3-and what is the the ideal quality score one keyword could have in a campaign? Thanks in advance. Hey joe, I have some Questions 4r u , please do answer them..

1-What to do when the status of the keywords in the Adwords a/c says that “Rarely shown due to low quality score” how to increase it?
2-and why does it says that my keywords are not relevant??
3-and what is the the ideal quality score one keyword could have in a campaign?

Thanks in advance.

]]> By: Sleem http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-76730 Sleem Sat, 27 Mar 2010 04:16:30 +0000 http://www.ppchero.com/?p=2718#comment-76730 Thanks for this great post joe, I've been looking into to many articles, but this is the only one that gave me all info I need, thanks for the comments, too I have a case to share here which might be useful, Ive created a new post in my blog (to test newly added pages that are still not known to all kinds of Google's crawlers) then created a new ad to that page, selected some set of keywords (About 100 keywords and phrases) the article was about how-to-make-money and the keywords were 100% related, anyway, the first say I got good CTR (about 50 clicks through 30,000 impressions with $0.01 bid) but what surprises me is that next day all keywords were labeled in orange: "Rarely shown due to low quality score" and I didn't get more than 50 impressions all the day !!! so as someone newbie in adowrds I don't have 100% sure reason why did that happen, but the first think which came up into my mind is that adowrds system has assigned a good QS to my keywords temporarily until it crawled the landing page, then the next day it was finished and decreased the QS. So I believe it depends the most on the landing page Am I correct here? or could be there another reason that can't be noticed? ps. If you want to see my testing page and the keywords please let me know, I don't wanna look spammy here Thanks for this great post joe, I’ve been looking into to many articles, but this is the only one that gave me all info I need, thanks for the comments, too

I have a case to share here which might be useful, Ive created a new post in my blog (to test newly added pages that are still not known to all kinds of Google’s crawlers) then created a new ad to that page, selected some set of keywords (About 100 keywords and phrases) the article was about how-to-make-money and the keywords were 100% related, anyway, the first say I got good CTR (about 50 clicks through 30,000 impressions with $0.01 bid) but what surprises me is that next day all keywords were labeled in orange: “Rarely shown due to low quality score” and I didn’t get more than 50 impressions all the day !!! so as someone newbie in adowrds I don’t have 100% sure reason why did that happen, but the first think which came up into my mind is that adowrds system has assigned a good QS to my keywords temporarily until it crawled the landing page, then the next day it was finished and decreased the QS. So I believe it depends the most on the landing page

Am I correct here? or could be there another reason that can’t be noticed?

ps. If you want to see my testing page and the keywords please let me know, I don’t wanna look spammy here

]]> By: Dan Perach http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-70440 Dan Perach Tue, 02 Feb 2010 20:01:25 +0000 http://www.ppchero.com/?p=2718#comment-70440 I have a theory that low quality scores will be assigned to keywords/geotargets that have more than enough big spending advertisers, ie. Adwords doesn't really need any new guys in that kw niche. If this is true, and it may be, even though they deny this... You will be forced to "buy relevance", ie. CTR Most advertisers will not, can not afford to buy relevance, so the big advertisers are more or less "grandfathered" into that keyword niche. Just a theory. I have a theory that low quality scores will be assigned to keywords/geotargets that have more than enough big spending advertisers, ie. Adwords doesn’t really need any new guys in that kw niche.

If this is true, and it may be, even though they deny this…

You will be forced to “buy relevance”, ie. CTR

Most advertisers will not, can not afford to buy relevance, so the big advertisers are more or less “grandfathered” into that keyword niche.

Just a theory.

]]> By: Jason http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-65841 Jason Wed, 30 Dec 2009 10:30:47 +0000 http://www.ppchero.com/?p=2718#comment-65841 I was setting up a PPC campaign for a dentist. All of my 110 keywords were showing a quality score of 5 and bizarre CPC rates. I created a highly optimized landing page (actually, I made a custom landing page for each keyword in PPC campaign). After all of that work, it's still showing 5. This article makes total sense and is 99.9% probably the reason why this is happening. What a drag! I was setting up a PPC campaign for a dentist. All of my 110 keywords were showing a quality score of 5 and bizarre CPC rates. I created a highly optimized landing page (actually, I made a custom landing page for each keyword in PPC campaign). After all of that work, it’s still showing 5. This article makes total sense and is 99.9% probably the reason why this is happening. What a drag!

]]> By: CJO http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-61188 CJO Thu, 26 Nov 2009 01:27:48 +0000 http://www.ppchero.com/?p=2718#comment-61188 Quality scores seem to be all over the place at the moment. After entering new keywords they are then given an initial QS. However if these are paused and then enabled the quality score increases most of the time. I've spoken to the Google rep and they can't understand it. Interestingly I had an ad group with 10/10 QS for all the keywords. It had been running for months then it changed to 1/10 overnight ?? Google suggested the landing page had changed (which it hadn't). I moved the keywords and ad's to a new ad group (in the same campaign) and it went back to 10/10 again !! Quality scores seem to be all over the place at the moment. After entering new keywords they are then given an initial QS. However if these are paused and then enabled the quality score increases most of the time. I’ve spoken to the Google rep and they can’t understand it.

Interestingly I had an ad group with 10/10 QS for all the keywords. It had been running for months then it changed to 1/10 overnight ?? Google suggested the landing page had changed (which it hadn’t). I moved the keywords and ad’s to a new ad group (in the same campaign) and it went back to 10/10 again !!

]]> By: Dan PPCPROZ http://www.ppchero.com/determine-keyword-quality-score/comment-page-1/#comment-42500 Dan PPCPROZ Wed, 10 Jun 2009 12:52:17 +0000 http://www.ppchero.com/?p=2718#comment-42500 if the landing page is deemed a "squeeze page" this can happen. review the website guidleines... http://adwords.google.com/support/aw/bin/answer.py?answer=46675 original content value added content privacy about us navigation somewhere dan if the landing page is deemed a “squeeze page” this can happen.

review the website guidleines… http://adwords.google.com/support/aw/bin/answer.py?answer=46675

original content
value added content
privacy
about us
navigation somewhere

dan

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