Comments on: Did Your Holiday Optimization Work? http://www.ppchero.com/did-your-holiday-optimization-work/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Sven Reigle http://www.ppchero.com/did-your-holiday-optimization-work/comment-page-1/#comment-66966 Sven Reigle Wed, 06 Jan 2010 20:44:24 +0000 http://www.ppchero.com/?p=4570#comment-66966 We saw a large increase in conversions. A conversion rate from about 5% to 7%. All in all, we spent about 10% less and increased revenue 163% year over year. It was a good year to build an efficient program. -Sven We saw a large increase in conversions. A conversion rate from about 5% to 7%. All in all, we spent about 10% less and increased revenue 163% year over year. It was a good year to build an efficient program.

-Sven

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