Comments on: Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions

By: Chicago Drink Packages

Chicago Drink Packages — Tue, 18 Aug 2009 05:03:43 +0000

Excellent post and nice tips regarding the land page design and navigation.

Thanks for sharing

By: David

David — Sun, 26 Jul 2009 02:45:42 +0000

Good points here… I agree with previous posts that you need a phone number on your site. We added our number and the number of people who did not want to order on the net, rose quite a bit.

By: Joseph Lindsay

Joseph Lindsay — Fri, 12 Jun 2009 16:50:58 +0000

Dennys,

Removing the phone number will have a negative effect on response from all the tracking I’ve seen, both external reports and internal. Your CRM should be able to set up unique RCF lines for each PPC landing page to track calls along with email leads. If your CRM didn’t think of that or they say they can’t do RCF lines, you should get a new CRM, perhaps here: http://www.smgdm.com

By: Dennys Passeto

Dennys Passeto — Fri, 12 Jun 2009 11:20:14 +0000

I agree with everything said here about keeping the PPC landing page simple. I was wondering if you knew of any split tests where phone #’s were removed and only an opt-in form was left. I’m struggling to find a seamless solution for phone call tracking from PPC that works with my CRM and I was wondering if just removing the phone # all together would have a very negative effect on response.

Thanks

By: Cheap Landing Page

Cheap Landing Page — Thu, 11 Jun 2009 16:38:46 +0000

Thank you for this informative post. I really like it and would like to know more about the guide line to design the landing which prove helpful in conversion. Now I am going to share your this cute post with my US and UK clients.

Regards and thanks

Alex

By: Brian

Brian — Tue, 10 Feb 2009 21:40:13 +0000

Excellent information! Gonna share this with our clients.

By: Dane

Dane — Fri, 26 Sep 2008 16:09:03 +0000

I absolutely agree with removing your primary navigation and several other points in this post. I just blogged about it here http://landingjuice.com/24/simplicity-sells-landing-page-optimization

By: Landing Juice » Blog Archive » Simplicity Sells: Landing Page Optimization

Fri, 26 Sep 2008 16:04:32 +0000

[...] Inspiration point: 5 Landing page design changes [...]

By: John

John — Mon, 22 Sep 2008 13:38:48 +0000

@ Newman,

When looking at removing navigation from a landing page, typically I’m talking about primary navigation found on a website. In most cases, you could provide a link to a full privacy policy, but still adhere to a “limited navigation” landing page. Another tactic would be to have a privacy policy statement listed directly on the landing page (in text – no link or nav required).

By: Newman

Newman — Mon, 22 Sep 2008 07:20:34 +0000

Re: removing navigation

What about the privacy statement, etc – if you remove it won’t you see a negative movement in your QS?

Cheers