Comments on: Discovering Keywords On the Cheap

By: Backlinks

Backlinks — Fri, 15 Jul 2011 03:58:00 +0000

Very helpful and informative!

By: Jeff

Jeff — Tue, 01 Feb 2011 13:59:23 +0000

Very cool this will help me a ton when I go to do my keyword research. I’m planning on starting a PPC campaign pretty soon.

By: hanry chessla

hanry chessla — Wed, 29 Sep 2010 05:59:51 +0000

Very nice article. This may help to adwords management and for traffic of a web page.

By: Telugu Cinema

Telugu Cinema — Sat, 31 Jul 2010 09:46:03 +0000

Congrats…for 2010 SEMMY Winner in PPC …Nice Article for web Masters for PPC…

By: PennySeeds

PennySeeds — Sun, 20 Jun 2010 00:09:26 +0000

Thanks for the tips! Just the help I needed for starting out with adwords. : )

By: J.D.

J.D. — Wed, 05 May 2010 10:58:41 +0000

Thanks, Tom. Great article. I’m working to get myself personally more fine-tuned with PPC/SEM, and found your info, especially the numbers and KW choices, interesting. I’m trying to make a successful Facebook ad campaign for myself right now, and am curious how successful it will be, even without investing too much into it initially. Unfortunately, FB keeps changing their policies, so it’s a real feat to keep up. Any thoughts on that would be appreciated. Thanks again!

By: Rob McCance

Rob McCance — Wed, 03 Feb 2010 17:08:42 +0000

Dan:

I like the strategy, thank you for sharing.

For the last few years, I’ve used thousands of KWs and a combination of broad match and phrase match. It’s largely been successful.

Never tried negatives.

Recently, I started wondering why I use so many KWs and was planning to run an experiment where I just used ONE keyword and broad match. I would then write my Ad to be the main filter. Still no negatives.

All quite interesting.

By: SEOnPPC

SEOnPPC — Wed, 03 Feb 2010 16:04:26 +0000

Tom, thanks for bringing me up to date, looks like I need to go fishing for some new negative keywords.

By: Tom Demers

Tom Demers — Wed, 03 Feb 2010 15:40:39 +0000

Hey Dan,

Nice tip; definitely a good way to proactively identify negatives against the broad keywords.

Thanks!

Tom

By: Dan Perach

Dan Perach — Wed, 03 Feb 2010 15:33:32 +0000

i am using “extensive embedded match”, ha I made that term up… but seriously,

I choose 1 or 2 broad “medium volume” relevant keywords…

using the G kwtool, I add all the non relevant keywords associated with these two kws as negative broad.

rinse and repeat… take all those non relevant terms, plug them back into the G kwtool and add more.

in the end you have maybe hundreds of negatives and only 2 or 3 broad kws.

Life becomes simple, I mean I have only 3 eggs to take care of