Comments on: Diversify Your Campaign and Explore New Search Territory http://www.ppchero.com/diversify-your-campaign-and-explore-new-search-territory/ Heroic Feats of Pay Per Click Management Tue, 06 Jan 2009 12:44:57 +0000 http://wordpress.org/?v=2.6.5 By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Has AdBrite Worked Well For You? If So, Share Your Secret! http://www.ppchero.com/diversify-your-campaign-and-explore-new-search-territory/#comment-2575 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Has AdBrite Worked Well For You? If So, Share Your Secret! Fri, 12 Oct 2007 12:07:39 +0000 http://www.ppchero.com/2007/09/14/diversify-your-campaign-and-explore-new-search-territory/#comment-2575 [...] Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search engines to perform well. This is a challenge I’ve recently encountered with AdBrite and I thought I’d get your feedback. [...] [...] Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search engines to perform well. This is a challenge I’ve recently encountered with AdBrite and I thought I’d get your feedback. [...]

]]> By: Joe http://www.ppchero.com/diversify-your-campaign-and-explore-new-search-territory/#comment-2036 Joe Sun, 16 Sep 2007 17:02:45 +0000 http://www.ppchero.com/2007/09/14/diversify-your-campaign-and-explore-new-search-territory/#comment-2036 Jon: You are correct. I agree that focusing on GAW or YSM should be your first priority. The idea is to explore new territory with your PPC campaign once you're ready to take that plunge. But I also agree that you have to monitor the campaign closely. This post was written from experience. I do have clients that are running successful campaigns within these alternative search engines, albeit they are low traffic. Thanks! Jon:
You are correct. I agree that focusing on GAW or YSM should be your first priority. The idea is to explore new territory with your PPC campaign once you’re ready to take that plunge. But I also agree that you have to monitor the campaign closely. This post was written from experience. I do have clients that are running successful campaigns within these alternative search engines, albeit they are low traffic. Thanks!

]]> By: Jon Kelly http://www.ppchero.com/diversify-your-campaign-and-explore-new-search-territory/#comment-2000 Jon Kelly Fri, 14 Sep 2007 15:54:47 +0000 http://www.ppchero.com/2007/09/14/diversify-your-campaign-and-explore-new-search-territory/#comment-2000 Joe, I have mixed feeling on this. On one hand I want people to go beyond the big 3 for traffic because I run a vertical ad network. On the other hand, it can be very dangerous to advertise on some of the 2nd tier networks. Some you mentioned have serious problems with click fraud that tends to vary over time -- your campaign is doing great for 2 months then in the toilet. We always tell clients it's about return on effort. If you have the bandwidth to closely monitor the 2nd tier engines, great, but otherwise spend more effort on keywords lower down the list on G/Y/M. Joe, I have mixed feeling on this. On one hand I want people to go beyond the big 3 for traffic because I run a vertical ad network. On the other hand, it can be very dangerous to advertise on some of the 2nd tier networks. Some you mentioned have serious problems with click fraud that tends to vary over time — your campaign is doing great for 2 months then in the toilet.

We always tell clients it’s about return on effort. If you have the bandwidth to closely monitor the 2nd tier engines, great, but otherwise spend more effort on keywords lower down the list on G/Y/M.

]]> By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Revitalize Your PPC Campaign in 5 Days! http://www.ppchero.com/diversify-your-campaign-and-explore-new-search-territory/#comment-1998 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Revitalize Your PPC Campaign in 5 Days! Fri, 14 Sep 2007 12:31:49 +0000 http://www.ppchero.com/2007/09/14/diversify-your-campaign-and-explore-new-search-territory/#comment-1998 [...] Friday - Diversify Your Campaign and Explore New Search Territory   Don't forget to subscribe to the PPC Hero feed!       [...] [...] Friday - Diversify Your Campaign and Explore New Search Territory   Don’t forget to subscribe to the PPC Hero feed!       [...]

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