Comments on: Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!

By: pravakar

pravakar — Fri, 01 Jan 2010 03:59:48 +0000

Thanks for update info. Really your video is perfect.

By: Amber

Amber — Thu, 31 Dec 2009 16:42:55 +0000

the blog post talks about a report in google analytics that shows you different conversion rates per position. ????

By: Terry Van Horne

Terry Van Horne — Thu, 31 Dec 2009 15:28:41 +0000

There really aren’t a lot of products that convert on the the first visit and Google analytics doesn’t track subsequent visits so… assuming a click is a curiosity click is not a good assumption and why Google analytics for PPC is worth exactly what they charge. That said if you review direct traffic, social bookmarking shares then you can to some degree figure out if the pages are being bookmarked and shared/saved for later purchase on return visits.

By: barak

barak — Thu, 31 Dec 2009 04:37:59 +0000

this issue has been beaten to death so many times that I wonder why you even deiced to bring this up.
Google has admitted that the conversion rate does not varies between positions and even if did – it just playing the wrong game.
some great example on RKG blog – http://www.rimmkaufman.com/rkgblog/2008/09/30/position-bidding/

By: Justin

Justin — Thu, 31 Dec 2009 04:09:35 +0000

The real issue is CPA by position.
You only get conversion rate but Google doesn’t provide Cost Per Conversion which would be more useful for bid management!