Comments on: Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations http://www.ppchero.com/dont_let_yahoo_hurt_your_campaign/ Heroic Feats of Pay Per Click Management Thu, 20 Nov 2008 15:29:24 +0000 http://wordpress.org/?v=2.6.3 By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How Optimize Your AdWords Content Optimization http://www.ppchero.com/dont_let_yahoo_hurt_your_campaign/#comment-4048 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How Optimize Your AdWords Content Optimization Fri, 16 Nov 2007 15:42:46 +0000 http://www.ppchero.com/2007/11/02/dont_let_yahoo_hurt_your_campaign/#comment-4048 [...] Neither Google nor Yahoo have impressed me with the ad texts they’ve written. You know your business/client best, so you’ll have to revise or completely re-write the ad texts. [...] [...] Neither Google nor Yahoo have impressed me with the ad texts they’ve written. You know your business/client best, so you’ll have to revise or completely re-write the ad texts. [...]

]]> By: Joe http://www.ppchero.com/dont_let_yahoo_hurt_your_campaign/#comment-3625 Joe Wed, 07 Nov 2007 15:24:58 +0000 http://www.ppchero.com/2007/11/02/dont_let_yahoo_hurt_your_campaign/#comment-3625 Thanks Jon! Yes, understanding the goals of the overall account is crucial to a successful optimization. That is why I told my Yahoo rep that I was looking to increase traffic, I had a target CPC and I also mentioned that the campaign's focus is brand awareness, but we are tracking conversions as well. As far as ad text copy is concerned: this is your first impression with a potential customer. It HAS to be good! I did gleam some insight from Yahoo's take on my ad copy but they were all poorly executed. Best of luck with the optimizations (once you receive them from Yahoo). If you get them back and have any questions, let us know! Thanks Jon! Yes, understanding the goals of the overall account is crucial to a successful optimization. That is why I told my Yahoo rep that I was looking to increase traffic, I had a target CPC and I also mentioned that the campaign’s focus is brand awareness, but we are tracking conversions as well.

As far as ad text copy is concerned: this is your first impression with a potential customer. It HAS to be good! I did gleam some insight from Yahoo’s take on my ad copy but they were all poorly executed.

Best of luck with the optimizations (once you receive them from Yahoo). If you get them back and have any questions, let us know!

]]> By: Jon Clark http://www.ppchero.com/dont_let_yahoo_hurt_your_campaign/#comment-3559 Jon Clark Tue, 06 Nov 2007 18:21:33 +0000 http://www.ppchero.com/2007/11/02/dont_let_yahoo_hurt_your_campaign/#comment-3559 Great post! I have been approached by Yahoo! offering to 'optimize' some of my numerous campaigns within the past week. Ironically they all fall under the category of "not meeting your daily spend". I have yet to get a proposal back (they said to allow 5-7 days) but I will be sure to watch out for the items noted above! One thing I thought was interesting was there was no attempt to understand the goals of the campaign or even the business they were involved in. I would imagine that would be helpful to, at minimum, write the ad copy, no? Great post! I have been approached by Yahoo! offering to ‘optimize’ some of my numerous campaigns within the past week. Ironically they all fall under the category of “not meeting your daily spend”. I have yet to get a proposal back (they said to allow 5-7 days) but I will be sure to watch out for the items noted above!

One thing I thought was interesting was there was no attempt to understand the goals of the campaign or even the business they were involved in. I would imagine that would be helpful to, at minimum, write the ad copy, no?

]]> By: SearchCap: The Day In Search, November 5, 2007 - Seo Alchemist - How to make gold with SEO. http://www.ppchero.com/dont_let_yahoo_hurt_your_campaign/#comment-3533 SearchCap: The Day In Search, November 5, 2007 - Seo Alchemist - How to make gold with SEO. Mon, 05 Nov 2007 22:58:04 +0000 http://www.ppchero.com/2007/11/02/dont_let_yahoo_hurt_your_campaign/#comment-3533 [...] Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations, PPC Hero [...] [...] Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations, PPC Hero [...]

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