Comments on: Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy

By: Danio

Danio — Mon, 20 Jun 2011 17:47:00 +0000

Hi everyone,

I have only one question about this tool.

After all configured, my destination url will be:www.yoursite.com/yourlandingpage.php?kw={keyword}

It means that my landing page will know what the user inserted in the
query?So, I only can use in “exact” KW to avoid wrong words.

thanks

By: IM Lovers

IM Lovers — Wed, 03 Nov 2010 11:27:49 +0000

Thanks for ur posting. It will really save a lot of time and improve the quality score. Got some questions about landing page. Hope you can help to answer.

1. Will it work with squeeze page?

2.Which file folder should I put the php files?

3. Should I create a folder named LP for them?

4. Should I get those page indexed?

Thanks

By: Dani

Dani — Wed, 25 Nov 2009 09:49:44 +0000

could you not just use more ad groups?

By: Jack

Jack — Mon, 17 Nov 2008 06:05:32 +0000

The reason why the code doesn’t work(when copying&pasting) is because the quotes for (“Default Text”); are similar, but wrong characters. Just replace the quotes and it should work fine.

By: Greg

Greg — Thu, 06 Nov 2008 07:21:07 +0000

Hi,

Does anyone have an example page of code with this working?

Mine have failed even though I have PHP on my server and the relevant code added to my .htaccess file???

Thanks,

Greg

By: Matt

Matt — Mon, 03 Nov 2008 12:57:27 +0000

Does anyone have examples from an LP that is doing this effectively that they feel comfortable with sharing? I find there are so many ways keywords could be used, other than putting a “searching for (keyword)?”, often looks awkward.

By: John

John — Wed, 17 Sep 2008 19:13:43 +0000

I don’t have any empirical evidence to prove one way or the other that Quality Score is negatively affected by dynamic landing pages.

Think of it this way – Google is looking to match the keywords from your AdWords campaign to the keywords on your landing page. If dynamically inserting them fulfills this need, than you should be good to go.

However, if anyone does have some rock-solid evidence to prove this out, I too would be interested in seeing it.

By: Luke

Luke — Wed, 17 Sep 2008 06:16:58 +0000

Has anyone done any QS testing on DKI landing pages? Does the AdWords bot like it, not like it or indifferent?

By: dynamic keyword insertion

dynamic keyword insertion — Sun, 01 Jun 2008 00:39:34 +0000

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By: Tom

Tom — Thu, 01 May 2008 15:32:45 +0000

Please address quality score issue. Does Google frown upon this practice?