Comments on: Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy

By: Dani

Dani — Wed, 25 Nov 2009 09:49:44 +0000

could you not just use more ad groups?

By: Jack

Jack — Mon, 17 Nov 2008 06:05:32 +0000

The reason why the code doesn’t work(when copying&pasting) is because the quotes for (“Default Text”); are similar, but wrong characters. Just replace the quotes and it should work fine.

By: Greg

Greg — Thu, 06 Nov 2008 07:21:07 +0000

Hi,

Does anyone have an example page of code with this working?

Mine have failed even though I have PHP on my server and the relevant code added to my .htaccess file???

Thanks,

Greg

By: Matt

Matt — Mon, 03 Nov 2008 12:57:27 +0000

Does anyone have examples from an LP that is doing this effectively that they feel comfortable with sharing? I find there are so many ways keywords could be used, other than putting a “searching for (keyword)?”, often looks awkward.

By: John

John — Wed, 17 Sep 2008 19:13:43 +0000

I don’t have any empirical evidence to prove one way or the other that Quality Score is negatively affected by dynamic landing pages.

Think of it this way – Google is looking to match the keywords from your AdWords campaign to the keywords on your landing page. If dynamically inserting them fulfills this need, than you should be good to go.

However, if anyone does have some rock-solid evidence to prove this out, I too would be interested in seeing it.

By: Luke

Luke — Wed, 17 Sep 2008 06:16:58 +0000

Has anyone done any QS testing on DKI landing pages? Does the AdWords bot like it, not like it or indifferent?

By: dynamic keyword insertion

dynamic keyword insertion — Sun, 01 Jun 2008 00:39:34 +0000

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By: Tom

Tom — Thu, 01 May 2008 15:32:45 +0000

Please address quality score issue. Does Google frown upon this practice?

By: Chris

Chris — Mon, 07 Apr 2008 02:37:06 +0000

Hello –

Quick question . . . how would one continue to use dynamic keyword insertion using php in light of Googles changes in policy regarding their destination URL matching the Landing Page URL?

Thanks for your input and feedback. . .

Chris

By: Hannah

Hannah — Fri, 29 Feb 2008 09:26:13 +0000

Hello there,

Great post

I was just wondering how dynanmic keyword insertion affects quality score? Is it better to create a relevant static landing page, or does google equally weight a dynamic page?

Look forward to hearing your thoughts