Quick question . . . how would one continue to use dynamic keyword insertion using php in light of Googles changes in policy regarding their destination URL matching the Landing Page URL?

Thanks for your input and feedback. . .

Chris

Great post

I was just wondering how dynanmic keyword insertion affects quality score? Is it better to create a relevant static landing page, or does google equally weight a dynamic page?

Look forward to hearing your thoughts

I agree - what I love the most about this process is that it’s a quick tip for PPCer’s. We’re all busy people and need simple, easy to use solutions for advancing our processes. As long as readers understand that this is for PPC I think everything will be just fine.

Keep the NUDE series alive - I think that’s a great idea and you’ve provided great insights in each one!

I should append that post you link to at semvironment about dynamic landing pages…I have only mentioned it via comment on that post but there is a security flaw with taking user created data and dynamically presenting it on the page. The easiest way to fix the security issue is to simply replace the first:

ucwords

with:

htmlentities

so that first echo line in the code should look like this:

{echo htmlentities($Get_['kw']);}

While it still isn’t perfect, it is definitely worth testing and the trick is fantastic for pay per click advertising! The security issue is more of a concern when the user actually fills out a form that changes a page dynamically…

You could alternatively create an array, I think, that still allows you to use ucwords to capitalize the first letter of each word in the search query…but that gets a little too advanced for a quick tip/fix (at least for me).

Keep up the great posts!