Comments on: Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel

By: Chloe Shlosberg

Chloe Shlosberg — Fri, 11 Sep 2009 10:53:21 +0000

Hi, I was just wondering how you can track phone leads. Thanks!

By: Filipe G. Reis

Filipe G. Reis — Tue, 08 Sep 2009 14:52:09 +0000

Joe, thank you for the nice tip about monitoring all the changes and the results. Talking about documenting and saving all the test, do you recommend, for example, a simple spreadsheet or the ‘historical changes’ in the adwords interface seems to be enough to check them later when its necessary?

By: Keith Lovgren

Keith Lovgren — Sun, 30 Aug 2009 16:44:28 +0000

Thanks, Joe. I appreciate the tip.

By: Joe

Joe — Sun, 30 Aug 2009 16:35:12 +0000

@Filipe: Thanks! And this is an interesting question you pose about testing. I think it depends on the test itself as to how you monitor its performance/outcome. Really, it comes down to sample size in order to determine a statistically valid result. If you are testing campaigns/keywords/ads within an account that generates a high volume of traffic, then you may need to monitor your tests everyday. If your campaign is more moderate, then you can check your tests less frequently. However, you need to determine the proper interval so that you can determine the results quickly while monitoring the test closely so that if something should tank (or performer terribly) you can remove it quickly.

@Keith: Actually, we track phone leads with another software package, and we record online lead completion with AdWords and Google Analytics. If you’re having trouble tying your phone leads to Analytics, you may want try asking an Analytics Rep to see what kind of response you can get.

By: Keith Lovgren

Keith Lovgren — Fri, 28 Aug 2009 15:14:31 +0000

I enjoyed this article. Thanks for posting it.

I’ve found in my own limited experience that about 30-40% of conversions are not recorded by the website optimizer. I have to rely on the clients with regard to actual conversions.

At times, this can be spotty. Office managers change and I don’t have an accurate count. Can you offer any tips or advice about getting the conversion count from phone inquiries without fully relying on the client?

By: Filipe G. Reis

Filipe G. Reis — Thu, 27 Aug 2009 16:41:40 +0000

Very nice post, Joe. Its always interesting to see how external factors like sasonality can affect badly a campaign, even when its fully optimized.

Following the articles here on PCC Hero, i noticed the huge number of tests that you guys run on every little detail of your campaigns. I’ve always had this doubt: How is the best way to store and follow changes that have been made? For example, do you run reports every day in campaign, groups and keyword level and always consult this to compare the new changes?

Thanx.